What makes people who they are? How do our pasts shape our futures? What are the moments that change everything?
The Sonder Podcast is here to turn strangers into stories. Through the art of storytelling, we explore the kaleidoscopic narratives of the eclectic personalities around us.
Visit our website: www.sonderpodcast.co.uk
Brought to you by RM Media.
Host: Alexander Robertson | Producer: Anete Genca
Hosted on Acast. See acast.com/privacy for more information.
What makes people who they are? How do our pasts shape our futures? What are the moments that change everything?
The Sonder Podcast is here to turn strangers into stories. Through the art of storytelling, we explore the kaleidoscopic narratives of the eclectic personalities around us.
Visit our website: www.sonderpodcast.co.uk
Brought to you by RM Media.
Host: Alexander Robertson | Producer: Anete Genca
Hosted on Acast. See acast.com/privacy for more information.
Why conform to a conventional career path when you can shape your future on your own terms?
In this week's episode, we welcome Erifili Gounari, a 24-year-old author, public speaker, and founder of The Z Link, the first Gen Z social media consultancy. Launched earlier this month, her book ''Design Your Life: Your Career, Your Way'' explores the unconventional career paths available to Gen Z.
Erifili reveals the biggest mistakes brands make when targeting this generation of digital natives, what young consumers truly want, and how brands can effectively connect with them. She explains why traditional work models are outdated and shares how to build a career on your own terms, achieving freedom, flexibility, and ownership.
Throughout our conversation, Erifili emphasises why cultivating high agency, a bias for action, and choosing optimism remain central to her work and success.
Connect with Erifili:
Personal website: https://www.erifili.net/
Instagram: https://www.instagram.com/erifilii/
TikTok: https://www.tiktok.com/@erif.ili
Book: https://www.amazon.co.uk/Design-Your-Life-Career-Way/dp/1398617156
The Z Link: https://www.thezlink.com/
Hosted on Acast. See acast.com/privacy for more information.