California Chill, Brooklyn Brains: Building Brands with Purpose

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The Somewhat Creative Show

Rocky Tilney, Clark Miller

17 episodes

4 days ago

The Somewhat Creative Show is where two graphic artists dive into the latest tools, trends, and ideas shaping the creative world. From generative AI to industry news, career tips, and the awkward realities of creative life, nothing’s off-limits. Expect real talk, personal stories, and the occasional tangent that may or may not be insightful. We love our craft—but we don’t take ourselves too seriously. Each episode features a roundtable chat and a guest expert from a different creative field. Join us as we embrace the beautifully messy world of creativity!

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Design

Arts

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California Chill, Brooklyn Brains: Building Brands with Purpose

The Somewhat Creative Show

1 hour 3 minutes 22 seconds

3 months ago

California Chill, Brooklyn Brains: Building Brands with Purpose

Summary: In this episode, Rocky Tilney and Clark Miller discuss the implications of Figma's IPO and its impact on Adobe, the evolution of design tools, and the future of graphic design jobs in the age of AI. They explore the limitations of AI in creativity, the changing landscape of SEO, and the importance of authenticity in branding. The episode features guest Rai-mon Nemar Barnes, who shares his journey from California to New York and discusses his Consciously method for purpose-driven business. In this engaging conversation, the speakers delve into the complexities of audience segmentation, the importance of authenticity in branding, and the evolving landscape of creative agencies. They explore how nature can inspire marketing strategies and emphasize the need for businesses to build trust with their audiences. The discussion also touches on the challenges faced by B2B companies in identifying their target markets and the role of creativity in a world increasingly influenced by AI. The episode concludes with rapid-fire questions that reveal personal insights and reflections from the guests.

Takeaways:

Figma's IPO signifies a shift in the design tool landscape.
Adobe faces increasing competition from Figma and Canva.
User management in Figma can be problematic for collaboration.
Graphic design jobs are projected to decline due to AI advancements.
AI lacks the ability to create truly original designs.
SEO practices are rapidly evolving with AI search tools.
Authenticity in branding is more important than ever.
Ramon Barnes emphasizes the need for purpose-driven business.
Cultural differences between California and New York influence work styles.
The Consciously method focuses on integrating purpose into business metrics. You have to understand that you have many audiences, not just one.
Marketing can be inspired by nature's interconnected systems.
Authenticity is key in branding; not everyone will like you.
B2B companies often struggle with identifying their target market.
Trust is situational and contextual in business relationships.
It's important to focus on delivering what you can consistently.
Creativity needs to be thoughtful and immersive.
AI tools can produce mediocrity without a creative spark behind them.
The evolution of creative agencies is leading to a leaner model.
You can sell anything if you find the right audience.