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The Sole Chronicles
The Sole Chronicles
29 episodes
4 days ago
Two sports industry veterans share their Life + Times navigating the sneaker industry, Hollywood and corporate America. Hosted by Nekeda Newell-Hall and Muhammida El Muhajir who have extensive experience working with top sport, entertainment and sneaker companies including Nike, Jordan Brand, Pony, Diesel, KSwiss, NBA, William Morris Agency, ICM, and Gatorade.
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Two sports industry veterans share their Life + Times navigating the sneaker industry, Hollywood and corporate America. Hosted by Nekeda Newell-Hall and Muhammida El Muhajir who have extensive experience working with top sport, entertainment and sneaker companies including Nike, Jordan Brand, Pony, Diesel, KSwiss, NBA, William Morris Agency, ICM, and Gatorade.
Show more...
Marketing
Business
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The Deans - Alicia Keys and Swizz Beatz
The Sole Chronicles
39 minutes 48 seconds
1 year ago
The Deans - Alicia Keys and Swizz Beatz

Alicia Keys and Swizz Beatz are one of the entertainment industry's power couples. They are giants in music as well as in the world of art. We had the pleasure of collaborating with both of them while at Nike very early in their careers and completely separately, long before they were the Deans.

In this episode we share stories of working with Alicia the week her debut album was released with an epic Trace magazine party which shut down NYC's 57th street as well as working with Swizz to provide music for a Nike basketball digital project.

As we head to the Brooklyn Museum this month to witness the couple's formidable art collection in "Giants", we are extremely proud of their individual and combined accomplishments and the work we were able to do together.


The Sole Chronicles
Two sports industry veterans share their Life + Times navigating the sneaker industry, Hollywood and corporate America. Hosted by Nekeda Newell-Hall and Muhammida El Muhajir who have extensive experience working with top sport, entertainment and sneaker companies including Nike, Jordan Brand, Pony, Diesel, KSwiss, NBA, William Morris Agency, ICM, and Gatorade.