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The Sole Chronicles
The Sole Chronicles
29 episodes
5 days ago
Two sports industry veterans share their Life + Times navigating the sneaker industry, Hollywood and corporate America. Hosted by Nekeda Newell-Hall and Muhammida El Muhajir who have extensive experience working with top sport, entertainment and sneaker companies including Nike, Jordan Brand, Pony, Diesel, KSwiss, NBA, William Morris Agency, ICM, and Gatorade.
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Marketing
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Two sports industry veterans share their Life + Times navigating the sneaker industry, Hollywood and corporate America. Hosted by Nekeda Newell-Hall and Muhammida El Muhajir who have extensive experience working with top sport, entertainment and sneaker companies including Nike, Jordan Brand, Pony, Diesel, KSwiss, NBA, William Morris Agency, ICM, and Gatorade.
Show more...
Marketing
Business
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Influencer Africa
The Sole Chronicles
29 minutes 3 seconds
4 years ago
Influencer Africa

Influencer Africa was a virtual forum that served as a platform for brands, marketers and influencers to explore trends, best practices and successful case studies of influencer partnerships as well as highlighting opportunities for influencers to best take advantage of their social platforms and online communities, navigating negotiations and the role brand partnerships play in the new normal.

Influencer Africa was produced by The Sole Chronicles co-host, Muhammida El Muhajir through the digital marketing agency, WaxPrint Media. Co-host, Nekeda Newell-Hall, closed the program as the keynote speaker sharing her expertise working in entertainment and influencer marketing for 20+ years including launching Nike's micro-influencer program which saw the likes of Lala Anthony and Ludacris early in their careers.

Special guest on this episode is M.anifest, a Ghanaian hip hop artist who joined for a one-one-one conversation to discuss his partnerships with brands such as Visa, Martell and Absa Bank.


The Sole Chronicles
Two sports industry veterans share their Life + Times navigating the sneaker industry, Hollywood and corporate America. Hosted by Nekeda Newell-Hall and Muhammida El Muhajir who have extensive experience working with top sport, entertainment and sneaker companies including Nike, Jordan Brand, Pony, Diesel, KSwiss, NBA, William Morris Agency, ICM, and Gatorade.