Wayne Monk: Creating Superior Value with a Few Good Partners

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The Software Channel Partner Podcast

Louis Gudema

37 episodes

9 months ago

Leaders of software channel partner programs discuss their greatest challenges and best solutions

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Leaders of software channel partner programs discuss their greatest challenges and best solutions

Marketing

Business,

Management

Wayne Monk: Creating Superior Value with a Few Good Partners

The Software Channel Partner Podcast

36 minutes 39 seconds

6 years ago

Wayne Monk: Creating Superior Value with a Few Good Partners

Wayne Monk, SVP for Global Alliances and Channel Sales at ASG Technologies, is growing their channel's contribution to revenue. And he's focused on recruiting just a few good partners who are committed to ASG's program to do it. The results are impressive, with the channel now contributing 5X as much to revenue as just a few years ago. In this episode he talks about his unique set of the 4 Cs, and how he's growing the program.