Larry Hann: How a Hardware Company Started to Push IoT Software Through the Channel

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The Software Channel Partner Podcast

Louis Gudema

37 episodes

9 months ago

Leaders of software channel partner programs discuss their greatest challenges and best solutions

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Leaders of software channel partner programs discuss their greatest challenges and best solutions

Marketing

Business,

Management

Larry Hann: How a Hardware Company Started to Push IoT Software Through the Channel

The Software Channel Partner Podcast

32 minutes 24 seconds

6 years ago

Larry Hann: How a Hardware Company Started to Push IoT Software Through the Channel

For decades APC has manufactured and sold power and cooling hardware through the channel. Now it is enabling its offerings with Internet of Things software. Larry Hann talks about how this is totally changing how the channel sells and relates to customers, and the huge opportunity that it is creating for APC.