Chris Lamborn: Improving on a Partner-focused Channel Program

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The Software Channel Partner Podcast

Louis Gudema

37 episodes

9 months ago

Leaders of software channel partner programs discuss their greatest challenges and best solutions

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Leaders of software channel partner programs discuss their greatest challenges and best solutions

Marketing

Business,

Management

Chris Lamborn: Improving on a Partner-focused Channel Program

The Software Channel Partner Podcast

39 minutes 47 seconds

6 years ago

Chris Lamborn: Improving on a Partner-focused Channel Program

Chris Lamborn, NetApp Head of Worldwide Partner Go-to-Market and Programs, recognizes that the channel is changing faster than ever. To attract and retain partners that drive about 75% of NetApp's revenue, he talks about how he is leading major changes to focus their program on delivering simplicity, consistency, and differentiation.