Balaji Subramanian: How to Win the Hearts and Minds of Your Partners

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The Software Channel Partner Podcast

Louis Gudema

37 episodes

9 months ago

Leaders of software channel partner programs discuss their greatest challenges and best solutions

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Leaders of software channel partner programs discuss their greatest challenges and best solutions

Marketing

Business,

Management

Balaji Subramanian: How to Win the Hearts and Minds of Your Partners

The Software Channel Partner Podcast

47 minutes 36 seconds

5 years ago

Balaji Subramanian: How to Win the Hearts and Minds of Your Partners

Balaji Subramanian of ServiceMax says that gaining mindshare of channel partners isn't enough: you have to win their hearts and minds. In this episode he describes a whole range of ways to make a superior channel program that will drive results.