I have always had a passion for delivering outstanding customer service and I’ve always held the belief that your point of difference in your business is customer service. Today I'll be exploring the data and research that supports the importance of customer service, I'll be discussing how customer service can be your unique selling proposition or USP, I'll also touch on the famous quote that says, "A customer won't remember what you said, they won't remember what you did, but they will remember how you made them feel!" Finally, I'll be talking about how social media plays a critical role in the reputation of your business and how businesses must be aware of the implications of poor customer service in the digital age.