On this podcast, we connect with the powerhouse influencers, C-Suite executives, and leaders of companies who are setting the standard in their respective spaces. On each episode, our guests will take us through their own journey, what motivated & inspired them to try something new and how they ultimately set the standard in their field. And on top of that, they will provide actionable insights & ideas on how you can set the standard in your own way.
Follow The Social Standard on Instagram, Facebook, LinkedIn, TikTok, as well as our Blog, and Website for up-to-date marketing expertise and insights.
All content for The Social Standard Podcast is the property of The Social Standard and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
On this podcast, we connect with the powerhouse influencers, C-Suite executives, and leaders of companies who are setting the standard in their respective spaces. On each episode, our guests will take us through their own journey, what motivated & inspired them to try something new and how they ultimately set the standard in their field. And on top of that, they will provide actionable insights & ideas on how you can set the standard in your own way.
Follow The Social Standard on Instagram, Facebook, LinkedIn, TikTok, as well as our Blog, and Website for up-to-date marketing expertise and insights.
Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget.
Influencers as a vehicle to distribute content & messaging and change market perception
Why content teams should have paid budgets
How to incorporate podcasts into you content / influencer strategy
How to effectively market to the C-Suite
Devin's latest e-book "Content That Converts" (discount code: Jess for 25% off) https://convert.thereeder.co/
Devin's view on influencer marketing as a B2B influencer (78K+ on LinkedIn)
Follow Jess on LinkedIn
Follow Devin on LinkedIn
Follow The Social Standard on LinkedIn
The Social Standard Podcast
On this podcast, we connect with the powerhouse influencers, C-Suite executives, and leaders of companies who are setting the standard in their respective spaces. On each episode, our guests will take us through their own journey, what motivated & inspired them to try something new and how they ultimately set the standard in their field. And on top of that, they will provide actionable insights & ideas on how you can set the standard in your own way.
Follow The Social Standard on Instagram, Facebook, LinkedIn, TikTok, as well as our Blog, and Website for up-to-date marketing expertise and insights.
