On this podcast, we connect with the powerhouse influencers, C-Suite executives, and leaders of companies who are setting the standard in their respective spaces. On each episode, our guests will take us through their own journey, what motivated & inspired them to try something new and how they ultimately set the standard in their field. And on top of that, they will provide actionable insights & ideas on how you can set the standard in your own way.
Follow The Social Standard on Instagram, Facebook, LinkedIn, TikTok, as well as our Blog, and Website for up-to-date marketing expertise and insights.
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On this podcast, we connect with the powerhouse influencers, C-Suite executives, and leaders of companies who are setting the standard in their respective spaces. On each episode, our guests will take us through their own journey, what motivated & inspired them to try something new and how they ultimately set the standard in their field. And on top of that, they will provide actionable insights & ideas on how you can set the standard in your own way.
Follow The Social Standard on Instagram, Facebook, LinkedIn, TikTok, as well as our Blog, and Website for up-to-date marketing expertise and insights.
How a $250B Market Cap Company Thinks About Influencers
The Social Standard Podcast
59 minutes 30 seconds
1 year ago
How a $250B Market Cap Company Thinks About Influencers
Salesforce is one the most iconic B2B companies in the world. And with B2B marketers finally jumping into the world of influencer marketing, we had to know how Salesforce viewed everything from employee advocacy to celebrity partnerships. So we sat down with their social media team to explore their perspective, challenges and opportunities.
In this episode we discuss:
Influence marketing, not Influencer Marketing
Salesforce’s Spectrum of Influence
The role of the C-Suite in influence marketing
Don’t think B2B or B2C, think Audience
The EMV & ROI on Employee Advocacy
And so much more…
Episode Details:
Find Ashlyn Remillard, Director of Social Strategy at Salesforce on LinkedIn https://www.linkedin.com/in/ashlynremillard/
Find Mikaely Quaranta, Senior Manager, Social Media Marketing a Salesforce on LinkedIn: https://www.linkedin.com/in/mikaely-quaranta-a641aaa1/
Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/
Follow The Social Standard on LinkedIn: https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true
The Social Standard Podcast
On this podcast, we connect with the powerhouse influencers, C-Suite executives, and leaders of companies who are setting the standard in their respective spaces. On each episode, our guests will take us through their own journey, what motivated & inspired them to try something new and how they ultimately set the standard in their field. And on top of that, they will provide actionable insights & ideas on how you can set the standard in your own way.
Follow The Social Standard on Instagram, Facebook, LinkedIn, TikTok, as well as our Blog, and Website for up-to-date marketing expertise and insights.
