Get out your diaries - this week, we're giving you the ultimate insider's guide to pricing your social media management services. In this episode, we dive into our own strategies and perspective around pricing, and share the elements to consider when you're working through the pricing structure for your business.
Here's a peek at what we're covering in this episode:
[06:43] - Karly and Kyrsten talk a bit about the stigma around being a social media marketing manager, and how the role differs from a traditional corporate marketing role. They then explain how pricing your services can be a bit confusing because of that difference, and give great advice on where to begin when thinking about your pricing structure.
[13:28] - Karly and Kyrsten talk through all of the elements that can and should go into pricing, drawing on their own experience, including time spent on client work (even outside of creating content), level of expertise and experience, the overheard of content creation (like equipment and travel), how many platforms you're managing and the number of posts, whether or not you're engaging with the business' community in comments and DMs, overall strategy of testing and learning as you go, and more.
Did you enjoy this episode? Please DM us to let us know! + If you have any particular questions around pricing your services, we'd love to help!
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