In today's video, you'll learn about the importance and intricacies of measuring and reporting corporate citizenship. We chat with Andrew Jones, a senior researcher at the Conference Board, to discuss the challenges of quantifying philanthropic efforts, the art of societal outcome measurement, and the power of storytelling in conveying your company's social impact. We delve into the current state of corporate reporting on philanthropy and CSR, and offer practical advice on how to effectively measure outcomes and enhance your storytelling.

Timestamp of our discussion:

1:03 - What does “measuring” or “reporting on” corporate citizenship mean?

7:44 - How does corporate citizenship reporting compare with other corporate reports such as financial or ESG?

9:45 - If there are no obligations to measure or report on their corporate citizenship investments, why do it at all?

11:08 - Main challenges in measuring and quantifying philanthropic efforts?

13:17 - How can companies measure societal outcomes of their programs efficiently and effectively?

17:11 - How could you measure effectiveness if there are no measurement standards?

18:23 - What’s included when companies report on their corporate citizenship efforts? 

20:43 - How do companies improve their storytelling and what do they need to consider?

25:31 - Future trends and opportunities in corporate citizenship measurement and reporting?

Connect with Andrew Jones: https://www.linkedin.com/in/andrewjjones1985/

Learn more about The Conference Board: Conference-board.org

Music by https://youtube.com/ikson 
@iksonmusic