Does a first impression really matter? Hello, I’m Joe Laber, The Social Barista and branding expert coming to you from my A Cup of Media home studio in Troy, Ohio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of social media to help grow your customer or donor base.  I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on social since the days of MySpace back in the early 2000s.  Did you know that most of your potential consumers, donors, and or volunteers will search for your brand on Facebook first?  And what they see or do not see really matters to them taking the next step with your brand.  Is your content really outdated?  Not fun?  Not professional?  Not engaging?  Not interesting? One if not all these things will quickly turn away potential consumers.  I highly encourage your brand to post at the very minimum of once a week to keep your brand alive on social.  And to keep growing a stronger brand you can post more.  First impressions can only happen once.  Please continue to follow me for my next freshly brewed blog. Have a question I’d love to hear from you.  Please email me at joe@thesocialbarista.com.  Thanks so much for joining me and be sure to have a great day on social!