Curb appeal matters!  Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social, where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base.  I’ve been helping radio stations, small businesses, and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s.  If you’ve ever bought or sold a home, you know from experience that curb appeal really matters.  I’ve yet to meet a Real Estate Agent who wouldn’t agree.  Drive by a house with tall grass and weeds, chipped paint, or a hanging gutter, and you’ll most likely drive right on by and dismiss it as an option completely.  I relate this to your Facebook page as well.  Most potential customers, donors, and or volunteers will see your Facebook page first.  If your profile pic and or your cover graphic do not describe exactly what you do in an easy to read, quick, and professional way, the end user will move on and likely never come back.  Think of your Facebook profile pic and cover graphic as your brand's curb appeal.  Need a refresh, I encourage you to use Canva.com for a free update to both.  And while you are on Facebook doing those 2 updates, please check your about section, hours, service area, and contact info and update if needed as well.  Please continue to follow me for my next freshly brewed blog. Have a question?  I’d love to hear from you.  Please email me at acupofjoemedia@gmail.com.  Thanks so much for joining me, and be sure to have a great day on Social!