Why utilize Messenger? Hello, I’m Joe Laber, The Social Barista and branding expert coming to you from my A Cup of Media home studio in Troy, Ohio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of social media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on social since the days of MySpace back in the early 2000s. Did you know that over 50% of all Facebook accounts utilize Messenger? In my opinion, Messenger is as important as your phone # and email. It’s an easy and quick way for a potential or current customer to reach you. Please make Messenger a priority to your business and nonprofit. Be sure to check it often and respond as quickly as possible. Don’t leave them hanging. No one likes to be ignored. You can also utilize Messenger to move the conversation from the comment section. Have FUN connecting on Messenger. Please continue to follow me for my next freshly brewed blog. Have a question I’d love to hear from you. Please email me at joe@thesocialbarista.com OR Facebook message me at A Cup of Joe Media. Thanks so much for joining me and be sure to have a great day on social!
Social media is like your stomach; it needs to be fed. Hello, I’m Joe Laber, The Social Barista and branding expert coming to you from my A Cup of Media home studio in Troy, Ohio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of social media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on social since the days of MySpace back in the early 2000s. I don’t know about you but I feed my stomach often throughout the day. Once in the morning with my morning coffee and Atkins chocolate and peanut butter bar. Again, at lunch with a salad. Then there’s dinner at 5. And let’s not forget a nightly snack. Your social media handles need fed as well. Maybe not 3 squares a day but I highly suggest you feed it with an engaging post at least once daily. The more you feed, nurture, and engage your audience the stronger your brand will grow and thrive. I encourage you to give your audience a healthy dose of fun, entertaining, educational, and engaging posts. Please continue to follow me for my next freshly brewed blog. Have a question I’d love to hear from you. Please email me at joe@thesocialbarista.com. Thanks so much for joining me and be sure to have a great day on social!
Social media is like a fun game of show and tell! Hello, I’m Joe Laber, The Social Barista and branding expert coming to you from my A Cup of Media home studio in Troy, Ohio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of social media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on social since the days of MySpace back in the early 2000s. I loved show and tell day in school. Not only did I get show and tell but more importantly I got to learn from other students through theirs. When posting for your brand on social think of it like a fun game of show and tell. On a consistent basis simply show and tell your brand story. What makes your brand super fun, trustworthy, unique, reliable, the place to be. I suggest you customize your show and tell pics on social by designing custom branded graphics. Take pics of products and happy customers. Be sure to use your logo and brand colors. If you’re not currently creating custom content and are lost on where or how to start, I suggest a free account on canva.com. It’s an easy to learn and use web based design platform. And remember to always keep your post fun and positive. Please continue to follow me for my next freshly brewed blog. Have a question I’d love to hear from you. Please email me at joe@thesocialbarista.com. Thanks so much for joining me and be sure to have a great day on social!
Does a first impression really matter? Hello, I’m Joe Laber, The Social Barista and branding expert coming to you from my A Cup of Media home studio in Troy, Ohio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of social media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on social since the days of MySpace back in the early 2000s. Did you know that most of your potential consumers, donors, and or volunteers will search for your brand on Facebook first? And what they see or do not see really matters to them taking the next step with your brand. Is your content really outdated? Not fun? Not professional? Not engaging? Not interesting? One if not all these things will quickly turn away potential consumers. I highly encourage your brand to post at the very minimum of once a week to keep your brand alive on social. And to keep growing a stronger brand you can post more. First impressions can only happen once. Please continue to follow me for my next freshly brewed blog. Have a question I’d love to hear from you. Please email me at joe@thesocialbarista.com. Thanks so much for joining me and be sure to have a great day on social!
Is your brand social on social? Hello, I’m Joe Laber, The Social Barista and branding expert coming to you from my A Cup of Media home studio in Troy, Ohio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of social media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on social since the days of MySpace back in the early 2000s. I hear brands tell me all the time that yes, they have a Facebook page but aren’t actively using it. So, are those brands really being social on social? Likely not. To be social on social, you need to start by posting custom and engaging content on a consistent basis. Content that merits reactions, comments, and shares. And don’t forget to join the conversation by reacting and responding to all the comments. This is where the social in social really begins. I encourage you to really enjoy and foster this process of engaging with current and potential customers and or donors. Please continue to follow me for my next freshly brewed blog. Have a question I’d love to hear from you. Please email me at joe@thesocialbarista.com. Thanks so much for joining me and be sure to have a great day on social!
What is social proof and why does it matter? Hello, I’m Joe Laber, The Social Barista and branding expert coming to you from my A Cup of Media home studio in Troy, Ohio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of social media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on social since the days of MySpace back in the early 2000s. My idea of social proof is relating it to a fun and engaging game of show and tell. Show customer experiences and reviews, tell your story, share your expertise, and show how your products and services help solve a problem. Did you know 88% of Gen Zs and Millennials use social media to research products they’re interested in buying? And the higher the social proof, the more likely they are to buy. Social proof builds trust and a much stronger connection. I encourage you to continue to have an ongoing game of show and tell on social media that’s fun and engaging. Please continue to follow me for my next freshly brewed blog. Have a question I’d love to hear from you. Please email me at joe@thesocialbarista.com. Thanks so much for joining me and be sure to have a great day on social!
What does your social media welcome mat look like? Hello, I’m Joe Laber, The Social Barista and branding expert coming to you from my A Cup of Media home studio in Troy, Ohio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of social media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on social since the days of MySpace back in the early 2000s. Social media can act as the welcome mat to your brand. Are your social media feeds bright, fun, welcoming, engaging, and more importantly active? Does it represent your brand’s vibe in a positive light? If it’s outdated and dull your brand is most likely loosing potential and or current clients. I encourage you to consistently tell your brands story in fun, positive, and engaging ways. Ways that will make your current and potential customers feel warm, fuzzy, and welcome. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at joe@thesocialbarista.com. Thanks so much for joining me and be sure to have a great day on social!
My favorite social media platform is…Facebook. What’s yours? Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media home studio in Troy, Ohio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. The growth of Facebook continues to blow my mind. It’s still the #1 used social platform by a social media mile. With over 3 billion monthly active users it’s still the social giant. In my opinion if you operate a business or nonprofit you should take posting consistently on Facebook seriously. It’s a platform that allows you tag, share, and connect the best. From setting up events, to fostering engagement, and the ability to schedule posts it’s super flexible and fun. Plus it allows you to easily grow your followers organically. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at joe@thesocialbarista.com. Thanks so much for joining me and be sure to have a great day on Social!
Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media home studio in Troy, Ohio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. Is your brand active on Social Media? If so, how do you use it? Do you use it to inform, entertain, and educate? Do you use it as a conversation starter? Do you tell your brand's story in a compelling way? Do you foster a safe and caring space? Are you promoting your brand in fun and positive ways? There are sooo many ways to engage with your current customers, volunteers, and donors on Social. Plus, you can reach new prospects as well and welcome them into your brand. Social Media is like a nice bright, warm, and friendly welcome mat to your brand. I encourage you to approach each post with a positive and thankful mindset and let the algorithm do the rest. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at joe@thesocialbarista.com. Thanks so much for joining me and be sure to have a great day on Social!
If you are doing this, please stop! Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses, and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. @follwers @everyone @topfans is annoying and most likely is received as spam. You can do it on very rare and really important post occasions BUT please refrain from making a habit of it. No one likes their notifications filled with spam from any brand. In 2024, please be less spammy with your brand on social. Please continue to follow me for my next freshly brewed blog Have a question? I’d love to hear from you. Please email me at acupofjoemedia@gmail.com. Thanks so much for joining me and be sure to have a great day on Social!
Is your vibe alive on social media? Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. What’s the definition of vibe? It's the atmosphere of a place as communicated to and felt by others. Your brands vibe on social matters as much or more as the vibe represented in your brick and mortar, online store, and in face to face interactions. Matching your vibe across all possible places and platforms is of utmost importance. If it’s different or even slightly off in any fashion you could lose a customer, donor or volunteer. My advice is to first define ‘your why’ and then ask your customers, donors, and support staff to define what you do. You can use this valuable info to develop your vibe both in person and online. Then proudly show off that vibe on social media in a fun, concise, and consistent basis. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at acupofjoemedia@gmail.com. Thanks so much for joining me and be sure to have a great day on Social!
Have you ever heard anyone say that social media is so negative? I have many times. Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses, and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. When I hear someone tell me that social media is so negative, and I quickly tell them they should think about getting better, more positive friends. Remember social media is only going to show you what you want to see. Please allow me to repeat that. Social media is only going to show you what you want to see. It’s built that way. Simply put if your friends and family that you chose to follow and interact with continue to lean on the more negative/controversial side and you continue to interact with them, you will see more of their posts and posts just like them in your feed. If you choose to unfollow and stop reacting to all the negative and choose to follow and react to more positive posts, your feed will slowly change for the better. I choose to use social media for a more positive outcome from input to output. How about you? Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at acupofjoemedia@gmail.com. Thanks so much for joining me, and be sure to have a great day on Social!
Curb appeal matters! Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social, where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses, and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. If you’ve ever bought or sold a home, you know from experience that curb appeal really matters. I’ve yet to meet a Real Estate Agent who wouldn’t agree. Drive by a house with tall grass and weeds, chipped paint, or a hanging gutter, and you’ll most likely drive right on by and dismiss it as an option completely. I relate this to your Facebook page as well. Most potential customers, donors, and or volunteers will see your Facebook page first. If your profile pic and or your cover graphic do not describe exactly what you do in an easy to read, quick, and professional way, the end user will move on and likely never come back. Think of your Facebook profile pic and cover graphic as your brand's curb appeal. Need a refresh, I encourage you to use Canva.com for a free update to both. And while you are on Facebook doing those 2 updates, please check your about section, hours, service area, and contact info and update if needed as well. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at acupofjoemedia@gmail.com. Thanks so much for joining me, and be sure to have a great day on Social!
Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social, where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses, and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. A verb is a word used to describe action. And that’s exactly how you need to think about your brand's social handles. Have an action plan for daily, and weekly social media success. Then put that plan into consistent action. Take action when someone sends you a message by replying as quickly as possible. Take action when someone drops a question in the comments. Reply with an answer in a timely manner. One of your followers shared a post? Take action and thank them. Are you getting the idea? Consistently treat social media as a verb and over time, reap the rewards it can bring your brand. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at acupofjoemedia@gmail.com. Thanks so much for joining me, and be sure to have a great day on Social!
Why do custom branded graphics matter? Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social, where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. Does your brand have a logo, how about a tagline? Do you absolutely love your logo? If not, I first suggest addressing that issue and hiring a professional graphic artist to design a new one for you. If you need a logo, I also encourage you to invest the time and money in one that speaks your truth. Once you are satisfied with your logo, I encourage you to use Canva.com to start designing graphics for social using your logo, branded colors, and custom pics. Custom graphics are much more professional, engaging, and effective. Plus, they’re guaranteed to help your brand shine online. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at acupofjoemedia@gmail.com. Thanks so much for joining me and be sure to have a great day on Social!
I’m not a professionally trained or certified graphic designer. Are you? Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social, where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses, and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. I’ve been using Canva to brew all my designs for social for the past 7 years, and if you’ve heard me in the past, you know that I absolutely love it! Canva makes it super easy and free to design fun and engaging custom graphics for your specific brand. They even supply some amazing templates where all you need to do is plug in your specific content. Yes, there is a paid version that unlocks more features, and that’s what I use. But the free version is a great start; in fact, it’s how I started using Canva. Plus, there are great YouTube channels dedicated to all things Canva. My fave is simply called Design with Canva. I’ve learned so much from Ronny and Diana over the years. Simply go to Canva.com, upload your logo, custom pictures, videos, and soooo much more, and start your design journey today. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at acupofjoemedia@gmail.com. Thanks so much for joining me, and be sure to have a great day on Social!
A Cup of Social Audio Blog EP3
Need good, clean, usable, legal, and fun graphics for posting on Social Media? Stick around and I’ll tell you about a FREE and easy way to get them. Hello, I’m Joe Laber, The Social Barista and Branding expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on social since the days of MySpace back in the early 2000s. Unfortunately, I still see many businesses and nonprofits post graphics that are blurry and sometimes have watermarks on the actual graphic. A watermark is used to protect the rights of the designer, an example can be seen on the thumbnail of this audio blog. Posting a graphic with a watermark not only looks bad and unprofessional, but it’s also not cool or fair to the original designer. This info is not to shame any one person or organization, it’s just words of advice to help you with future posts. I also encourage you to make sure the graphic you are using is not pixelated or blurry in any way. Especially if it’s something like let’s say your logo or something that represents a sale or event you are hosting. You always want potential shoppers or donors to see you in a positive and professional manner on social. So maybe you are asking, Joe how do I find graphics that are not watermarked or blurry? I highly suggest you try the free version of a web-based design site called Canva. Yes, I said FREE. They also have a paid pro version which is what I use. I have dropped a link below. I love Canva so much that my next audio blog will be dedicated entirely to the wonderful world of designing social graphics with Canva. Want more advice on Social Media marketing? Please continue to follow me for my next freshly brewed blog. Have a question? Please email me at acupofjoemedia@gmail.com. Thanks so much for joining me and be sure to have a great day on Social! - The Social Barista https://www.canva.com/
A Cup of Social Audio Blog EP11
Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. It goes without saying that positive people gravitate toward other positive people and the same goes for negative people. Does your business or nonprofit promote a positive vibe on Social Media? My first rule of posting anything is to ask these two questions…is this truly a 100% positive post? Does it have real value and will it make a positive impact on my community of followers? If there is even a sliver of negativity that comes from asking those questions, I scrap the post idea entirely and move on. Life is way too short to start a spark that could easily turn into a destructive fire on Social Media. I highly encourage you to keep telling your story through positive posts on Social. Tell about a donation you made to a local charity, a positive customer or donor review, an award or achievement you accomplished within your industry, a fun pic of the office dog or cat. The POSITIVE possibilities are endless! Please continue to follow me for my next freshly brewed blog. Have a question? Please email me at acupofjoemedia@gmail.com. Thanks so much for joining me and be sure to have a great day on Social!
Stale Social Media could really be hurting your brand. Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. When was the last time you updated your brands Facebook, Instagram, or LinkedIn page? If it’s been more than a week, I suggest you consider creating a post right now. If you already posted this week then I applaud you. Remember when people search for your brand online and see that you haven’t posted in a while most probably think that you have nothing new going on or even worse that you are out of business. In my opinion if you are not committed to updating ALL your Social Media handles at least once weekly then you should just delete all of them completely. Being on Social Media means absolutely nothing. But being consistently active on Social Media could mean everything. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at acupofjoemedia@gmail.com. Thanks so much for joining me and be sure to have a great day on Social!
Time to check your about section? Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. When was the last time you checked and updated your about section on Facebook, Instagram, or LinkedIn? I encourage you to revisit it at least every 30 days or sooner if needed. Let’s say you change to your summer hours please update all your Social handles. Changed your email address, moved locations, or launched a new website, by all means update that on all your Social handles. Added a new service or product line guess what…update your about section. Are you getting the idea? Your about section is vital to your business or non profit and helps greatly with those searching for what you provide and it keeps your current customers, donors, and volunteers informed and up to date as well. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at acupofjoemedia@gmail.com. Thanks so much for joining me and be sure to have a great day on Social!