Simon Evans interviews prominent personalities and key players in the North American soccer business market. The show looks at club-building, leagues, sponsorship, marketing, investment and stadiums.
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Simon Evans interviews prominent personalities and key players in the North American soccer business market. The show looks at club-building, leagues, sponsorship, marketing, investment and stadiums.
Why Authenticity Matters - Olek Loewenstein of TelevisaUnivision
The Soccer Business Podcast
38 minutes 51 seconds
3 months ago
Why Authenticity Matters - Olek Loewenstein of TelevisaUnivision
This week's guest is Olek Loewenstein is President of Global Sports at TelevisaUnivision, the world's leading Spanish-language media company.
In our conversation, Olek talks about how his company approach soccer coverage and content for the Hispanic market; the changing habits of the viewer; the modern fan's loyalties and where non-Hispanic brands can get it wrong.
Plus some early insights into how the Club World Cup performed among Spanish language viewers.
The Soccer Business Podcast
Simon Evans interviews prominent personalities and key players in the North American soccer business market. The show looks at club-building, leagues, sponsorship, marketing, investment and stadiums.
