Marketing to your ideal customer is the step right before making your first sale. Here the focus is on reaching and engaging with your customer on social media because this is where the greatest reach can be achieved with the least amount of effort upfront. Some of the key points I'll be discussing are:

• Selecting your preferred method of marketing.
• Choosing just one platform to market through.
• Focusing on specific outcomes and objectives including:

1.  targeting,
2.  gathering intel, 
3. educating, 
4. and being consistent.