Ready to find out why your podcast strategy is probably wrong, and how to fix it? In this full episode of the Snarketing Podcast, co-hosts Matt Wurst and Valerie Vespa sit down with Jordan Fox, CEO of Ad Results Media (ARM), to talk about the fast-evolving world of audio, the YouTube-ification of podcasts, and what it really takes to build brand relevance in a content-obsessed world.

Jordan pulls back the curtain on the business of podcasting—from host-read ad secrets to why radio isn’t dead (it’s just quietly outperforming your CTV). He dishes on AI’s place in creative production (spoiler: your favorite host may have cloned their voice), and explains why ARM’s specialization gives them a serious edge over big, bloated media AORs.

Oh, and there’s also a spontaneous bromance, a story about cold-calling MGM as a teenager, and some seriously hot takes on Cannes networking and agency acquisition trends. It’s smart, snarky, and just the right amount of self-aware.

Topics covered: The rise of audio-first creators and cross-platform podcast strategy; Host-read ads vs. AI-generated content; Why YouTube is eating podcasting; Radio’s surprising ROI (yes, really); Building brand deals at scale; Agency specialization vs. Holdco homogenization; Cannes serendipity, bromantic energy, and more