What do you get when a data-driven futurist, a frustrated former pre-med student, and a zero-BS strategist walk into a podcast? You get George Musi, Chief Business Officer at Night Market—and one of the sharpest minds in media, marketing, and advanced analytics.
In this episode, George joins co-hosts Matt Wurst and Valerie Vespa for a fast-paced, no-fluff conversation that hits everything from the fallacy of ROAS to the rise of independent agencies, the myth of attention, and why the so-called “consumer journey” is now a VR-powered fever dream. Oh, and he has thoughts on holding companies. Spoiler: they’re not moving fast enough.
Topics include:
Why media creativity is about context, culture & commerce—not just clicks
The rise of the “pervasive store” and what it means for marketers
The strategic trifecta: Partner. Buy. Build.
Why ROAS is killing your brand (and George has receipts)
The truth about incrementality, influenceability, and those mythical “aperture moments”
Why independent agencies are thriving while legacy giants get stuck in complexity
If you're a brand marketer, strategist, media lead, or just someone who still thinks funnels are a thing—this episode is your wake-up call.