What do Taylor Swift, bad briefs, 85 agencies, and a beach in Cannes have in common? Robyn Freye.
In this snarky, smart, and wildly entertaining episode, Robyn Freye, Chief Growth Officer at Stagwell, joins Matt Wurst and Valerie Vespa for a no-holds-barred chat on the future of the modern agency, innovation that actually changes behavior, and why she owns a hat that says “I ❤️ Procurement.” (Yes, really.)
From rethinking the pitch process to explaining agency life using Selena Gomez analogies, Robyn breaks down how Stagwell is scaling at warp speed, what Sport Beach is really about (spoiler: it's not the cocktails), and how AI is rewriting the rules faster than most brands can keep up.
Plus:
- Why the term "holding company" needs to die
- How to turn chaos into magic across 85 agencies
- The one thing every brand should do before launching anything
- And yes, a lightning round featuring karaoke, Cannes, and a Stagwell-themed reality show
If you’re in marketing, in love with marketing, or barely surviving in marketing—this one’s a must-listen. Robyn’s insights are as sharp as her wit, and by the end, you’ll wish she were running your next pitch