Brand vs. Performance. Innovation. Chocolate. This episode has it all: A snark-filled, insight-packed conversation, co-hosts Matt Wurst & Valerie Vespa sit down with Vinny Rinaldi, VP of Media & Marketing at Hershey’s, to break down some of the biggest challenges in marketing today—and have some fun along the way.

What It Has:

🍫 Buzzword Bingo – Every time Vinny drops a cliché, Matt eats a Hershey’s Kiss (bad idea).

🎯 Brand vs. Performance – Why all media should drive results.

📈 Quality Over Quantity – How effective reach beats mass exposure.

🚀 Innovation & Testing – Hershey’s approach to taking smart marketing risks.

🎭 Media + Creative – Why they must work hand in hand.

💡 The Legacy of Milton Hershey – A purpose-driven brand beyond just chocolate.

It’s fun. It’s insightful. It’s full of chocolate-fueled marketing snark.