Gayle Troberman on Audio, AI & Rethinking Consumer Connection. Episode 40.

Marketers love data—but are we actually using it correctly?

In this episode of The Snarketing Podcast, Gayle Troberman, CMO of iHeartMedia, breaks down the disconnect between marketers and real consumers—and how we can fix it.

🔹 Half of Americans have never heard of an Aperol Spritz (yes, really)
🔹 Marketers earn 2x more than the average consumer—and it skews our perspective
🔹 AI & audio are changing content discovery—are you keeping up?
🔹 It’s time to blow up outdated media plans and rethink audience engagement

Gayle also provides incredible advice on how to market THIS podcast, in addition to nearly an hour of brilliance and wisdom.

Listen now to break out of the bubble and connect with real people. 🎧👇

#Marketing #Advertising #ConsumerInsights #SnarketingPodcast