Ep 37: Michelle Froah - CMO at Educational Testing Service

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The Snarketing Podcast

Matt Wurst, Valerie Vespa

54 episodes

3 days ago

The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that. Instead, these longtime industry veterans will highlight some of the fun, interesting, weird, and ridiculous things happening in the space. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.

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Ep 37: Michelle Froah - CMO at Educational Testing Service

The Snarketing Podcast

54 minutes 29 seconds

10 months ago

Ep 37: Michelle Froah - CMO at Educational Testing Service

From Engineering to Marketing: Michelle Froah’s Bold Journey 🚀

How does an engineer end up leading global marketing and innovation? Michelle Froah, Chief Marketing and Innovation Officer at ETS, shares her unconventional path on Episode 37 of the Snarketing Podcast.

🔑 Highlights:

Using AI to close skill gaps and drive talent growth
Building future-ready education solutions
Creative problem-solving meets leadership excellence
Breaking barriers as a female engineer in tech

Michelle’s story is proof that diverse experiences can lead to extraordinary outcomes. Don’t miss this sharp, insightful chat with Matt Wurst, Valerie Vespa, and the ever-snarky Michelle.