In this episode, joined by guest Mike Jones, we explore the psychology of business owners; what drives us, what holds us back, and how our mindset can be both our greatest strength and our biggest obstacle. We discuss the unique pressures that come with leading a business, from managing risk and control to balancing ambition with well-being. Drawing on insights from experience and behavioural science, we reflect on why many of us find it difficult to let go, delegate effectively, or truly enjoy the process of running a company, even when it’s thriving.

Chapters:

00:00:00 – Introduction & The SME Growth Podcast 3rd anniversary

00:04:00 – The 6 Box Model and what comes next

00:07:00 – Guest intro: Mike Jones & The Happy Business Revolution

00:10:00 – Understanding the founder mindset and risk

00:15:00 – Control, delegation, and the fear of letting go

00:22:00 – Ego, identity, and emotional resilience

00:30:00 – Finding happiness in business and redefining success

00:35:00 – Final reflections & key takeaways

Key Topics Discussed:

- The psychology and mindset of business owners and founders

- Why many entrepreneurs struggle to delegate and let go

- Balancing risk, control, and emotional investment in the business

- The link between ego and the company’s identity

- How to find happiness and meaning in running a business

- The importance of reframing problems as part of the growth process

- Lessons from behavioural science and practical leadership experience

Who This Episode Is For:

This episode is for business owners, founders, and senior leaders in SMEs who want to understand the deeper, human side of entrepreneurship. It’s especially relevant for those who feel the strain of leadership, balancing the need for control with the desire for growth, and who want to create happier, more sustainable businesses without losing themselves in the process.

Quotes to Remember:

“There’s this paradox that as business owners, we are much more comfortable with risk than the average population”.

“What’s the point in having a business unless it’s going to make you happy?”

“The game of business isn’t to get rid of your problems, it’s to replace current problems with new ones”.

Actionable Takeaways:

1.) Acknowledge your psychology: Recognise that fear of failure or loss of control is natural, but it doesn’t have to dictate your actions.

2.) Detach your ego: Your business’s success or failure isn’t a reflection of your personal worth.

3.) Accept imperfection: Mistakes are part of growth; allow others to make them and learn.

4.) Prioritise meaning: Build a business that brings happiness and purpose, not just financial return.

5.) Reframe problems: See them as the healthy by-product of progress, not signs of failure.

6.) Celebrate wins: Begin meetings by recognising what’s gone well before tackling challenges.

🎓 SME Growth Podcast Homework: Further Reading & Resources

The Happy Business Revolution by Mike Jones:

👉 ⁠https://www.amazon.co.uk/Happy-Business-Revolution-business-customers/dp/1781338701

The Happiness Trap by Dr Russ Harris:

👉 ⁠⁠https://thehappinesstrap.com/free-resources/⁠⁠

The Pa⁠th of Least Resistance by Robert Fritz:

👉 ⁠https://www.amazon.co.uk/Path-Least-Resistance-Robert-Fritz/dp/0449903370⁠

Poor Charlie’s Almanack by Charlie Munger, referenced through Munger’s timeless idea:

👉 ⁠https://www.amazon.co.uk/Poor-Charlies-Almanack-Essential-Charles/dp/1953953239⁠

🎧 Listen on YouTube & Apple Music here:

⁠https://anchor.fm/wellmeadow⁠

🤳 Like & Follow/Subscribe for weekly episodes on growth, marketing, and making smart business decisions.

Got feedback or questions? Drop a comment below – we read them all! 👇

In this episode, we round off our six-part series exploring the Wellmeadow 6 Box Model, our framework for understanding how marketing and sales work together to drive sustainable growth in SMEs. We discuss the often-overlooked final stage of the model: customer retention and satisfaction. Once a deal is done, the real work begins, ensuring your clients stay happy, engaged, and ready to buy again.

We explore how integrating your sales, operations, and customer service teams is essential to maintaining healthy client relationships and predictable revenue. From aligning KPIs across departments to leveraging CRM data effectively, we share practical ways to dissolve silos and create a seamless experience that benefits both your business and your customers.

Chapters:

00:00:00 – Intro & sailing chat

00:03:14 – Episode overview

00:05:44 – Customer retention

00:07:04 – RevOps & breaking silos

00:09:13 – Retention vs new business

00:11:15 – Forecasting & churn

00:14:08 – Managing client success

00:17:33 – AI & sentiment tracking

00:22:12 – Customer service today

00:26:15 – Automation & support systems

00:31:03 – Using internal knowledge

00:33:08 – Series wrap-up

Key Topics Discussed:

- Why customer retention should be as celebrated as customer acquisition

- The critical handover between sales and operations after a deal closes

- Using CRMs and shared data to create transparency across teams

- Applying AI and sentiment analysis to measure client happiness in real time

- The role of service engineers as “undercover salespeople” for opportunity spotting

- How to balance automation, AI, and the human touch in customer service

- Lessons from traditional support systems and what SMEs can learn from SaaS models

Who This Episode Is For:

This episode is aimed at business owners, managing directors, and sales or operations leaders who want to strengthen their customer relationships and drive growth through smarter collaboration. It’s particularly relevant for those managing service delivery teams or looking to implement CRMs, RevOps models, or AI tools within their business.

Quotes to Remember:

“You don’t want to fill a leaky bucket; it’s hard to grow if you keep losing the customers you’ve already won.”

“The single biggest thing you can do to break down silos is to make sure everyone’s looking at the same data.”

“Sales and ops have got to talk together, they’re both at the core face of what the customer really wants.”

Actionable Takeaways:

1.) Integrate systems and data: Ensure marketing, sales, and operations all work from a shared CRM to improve communication and accountability.

2.) Measure client sentiment proactively: Use AI or manual methods to gauge customer satisfaction throughout the relationship, not just at the end.

3.) Recognise the power of retention: Track and report on churn and repeat business as seriously as new sales.

4.) Empower your delivery teams: Train service or technical staff to identify and report new opportunities during client interactions.

5.) Balance automation and humanity: Use AI to handle volume and speed, but make sure customers can still access genuine human support when needed.

🎧 Listen on YouTube & Apple Music here:

https://anchor.fm/wellmeadow

🤳 Like & Follow/Subscribe for weekly episodes on growth, marketing, and making smart business decisions.

Got feedback or questions? Drop a comment below – we read them all! 👇

#CustomerRetention #ClientExperience #CustomerSuccess #RevenueOperations #RevOps #BusinessGrowth #SmartGrowth #6BoxModel #WellmeadowPodcast #BusinessStrategy #SME #UKBusiness #Entrepreneurship #CustomerJourney #CustomerSatisfaction #Retention

In this episode, we discuss one of the most critical boxes of our 6 Box Model: Box 5, the sales pipeline. As the bridge between lead generation and revenue, a healthy pipeline determines whether your business is poised for growth or facing a dry spell. We explore how business leaders can maintain visibility across their opportunities, ensure data integrity within their CRM, and make informed decisions that align with real-world performance rather than wishful thinking.

We also reflect on the importance of structure, process, and discipline in sales management, from setting up the right number of pipelines to defining clear entry and exit criteria for each stage. Drawing from our experience working with SMEs, we highlight how to avoid bloated or outdated pipelines, improve forecasting accuracy, and harness AI tools to analyse trends, timing, and deal performance without losing the human perspective that underpins effective selling.

Chapters:

00:00:00 – Intro & Warm-Up

00:03:10 – Welcome & Series Context0

0:05:50 – Managing Your Sales Pipeline

00:06:40 – Bridge Between Leads and Revenue

00:08:00 – One Pipeline or Many?

00:10:20 – Pipeline Visibility & Forecasting

00:11:50 – Defining Stages & Criteria

00:13:10 – Opportunity Identified

00:17:00 – Qualification vs Discovery

00:19:00 – Finish-Line Fever & Deal Quality

00:20:10 – AI & Data in Sales

00:23:00 – Automating Quotes & Proposals

00:24:00 – Keeping the Pipeline Healthy

00:26:10 – Metrics That Matter

00:29:00 – Consistency Over Heroics

00:31:40 – Action for the Week

00:32:50 – What’s Next

Key Topics Discussed:

- Understanding the pipeline as the bridge between marketing leads and revenue.

- When and why you might need more than one pipeline.

- The importance of defining clear, measurable stages in the sales process.

- Balancing automation and human judgment in forecasting and qualification.

- Using data and AI to track deal health, timing, and conversion probability.

- Recognising “finish-line fever”, the tendency to chase every deal regardless of quality.

- Ensuring pipeline discipline: next steps, follow-ups, and keeping deals moving.

- How to use metrics like pipeline cover, deal velocity, and value-added tracking.

- The critical role of consistent reporting and forecasting for business stability.

Who Is This Episode For:

This episode is designed for business owners, sales leaders, and senior managers who want to bring greater structure and insight to their sales process. It’s particularly relevant for SME leaders looking to move beyond ad-hoc sales tracking and instead implement a disciplined, data-informed approach to business growth. Whether you manage your own deals or lead a team of account managers, you’ll gain clarity on how to make your pipeline a real management tool, not just a visual checklist.

Quotes to Remember:

“The pipeline is the bridge between lead generation and revenue”.

“If you can’t even have the first conversation, you’re not going to have a second".

“Consistency and discipline are far more important than chasing the big, glamorous deal”.

Actionable Takeaways:

1.) Review your pipeline structure: Identify whether your current stages reflect the real buying journey.

2.) Check for health and accuracy: Remove dormant deals and ensure each opportunity has a clear next action.

3.) Align forecasting with delivery: Distinguish between sales forecasting and revenue forecasting to improve cash flow planning.

4.) Embrace automation wisely: Use CRM insights or AI tools to highlight deal risk and timing patterns.

5.) Schedule regular reviews: Dedicate time each week to assess your pipeline and take corrective action early.

🎧 Listen on YouTube & Apple Music here: https://anchor.fm/wellmeadow

🤳 Like & Follow/Subscribe for weekly episodes on growth, marketing, and making smart business decisions.

Got feedback or questions? Drop a comment below – we read them all! 👇

#LeadGeneration #PipelineHealth #B2Bsales #CRM #SMEGrowth #PipelineManagement

In this episode of the SME Growth Podcast, we explore the often-overlooked but critical role of nurturing within the sales and marketing process. We discuss how nurturing acts as the bridge between marketing and sales, ensuring your business stays front-of-mind for prospects who are not yet ready to buy. Far from being a one-size-fits-all approach, effective nurturing requires thoughtful planning, disciplined data hygiene, and a keen understanding of your audience.

We also examine the importance of cadence, segmentation, and content strategy in building meaningful relationships over time. Whether through newsletters, tailored outreach, or carefully designed workflows, nurturing can turn a static database into a dynamic asset that delivers long-term value.

Chapters:

00:00:00 – Introduction & 6 Box Model recap

00:04:00 – What “nurture” really means

00:06:00 – Frequency, cadence, and finding the sweet spot

00:09:00 – Real-world examples: B2B vs B2C approaches

00:13:40 – Newsletters, data hygiene, and segmentation

00:18:00 – Personalisation, personas, and smart content

00:22:00 – The nurture loop: staying front of mind

00:26:00 – Nurturing vs spam: ethical boundaries

00:28:00 – Referral schemes, shareable content & curation

00:30:30 – Wrap-up & what’s next in the series

Key Topics Discussed:

• The definition of nurturing in a business growth context
• The difference between nurturing, drip campaigns, and spam
• Why frequency and cadence matter (finding the "sweet spot")
• Segmentation and data hygiene as essential foundations
• The role of proactive vs reactive nurturing strategies
• Using content curation and personalisation to add genuine value
• Measuring ROI and learning from engagement patterns
• Incentives, referral mechanisms, and shareable content

Who This Podcast is For:

This episode is aimed at business owners, sales leaders, and marketing professionals who want to strengthen their pipeline management and maximise the value of their contact database. If you’re looking to move beyond ad-hoc email blasts and towards a structured nurturing strategy that drives real engagement, this conversation is for you.

Quotes to Remember:

“Nurturing is almost that bridge between marketing and sales.”

“Segmentation is a massive part of nurturing.”

“To do it properly requires quite a lot of planning, and it also requires an awful lot of data hygiene.”

Actionable Takeaways:

1. Review your cadence: Test and refine how often you contact prospects to avoid both fatigue and forgetfulness.
2. Segment meaningfully: Group contacts by persona, lifecycle stage, or previous interactions to increase relevance.
3. Invest in data hygiene: Keep your CRM clean to reduce bounce rates and maintain credibility.
4. Blend personalisation with scalability: Use smart content and tokens to tailor messaging without creating endless variants.
5. Measure ROI over time: Track which nurture efforts turn into opportunities to guide future investment.
6. Add value beyond the sale: Use content curation, humour, or adjacent topics to keep audiences engaged even when they’re not ready to buy.

🎧 Listen on YouTube & Apple Music here: ⁠https://anchor.fm/wellmeadow⁠

🤳 Like & Follow/Subscribe for weekly episodes on growth, marketing, and making smart business decisions.

Got feedback or questions? Drop a comment below – we read them all! 👇

#SMEGrowth #BusinessGrowth #MarketingStrategy #SalesStrategy #CustomerNurturing #SMELeaders #BusinessLeadership #UKBusiness #GrowthMindset #SmallBusinessTips #B2BMarketing #SalesAndMarketing #Entrepreneurship #BusinessDevelopment #LeadershipInsights

In this episode, we explore referrals as a cornerstone of sustainable business growth, continuing our journey through the Wellmeadow 6 Box Model. Having already examined inbound and outbound approaches, we now turn to the often underappreciated but highly powerful world of referrals. We discuss why referrals carry greater weight than most other lead sources, the trust dynamics that underpin them, and how business leaders can actively cultivate a referral culture without it feeling transactional.

Rather than treating referrals as a lucky accident, we share a practical framework that categorises contacts into three tiers: those who already refer regularly, those who might with a nudge, and those who could but don’t yet. From here, we outline how leaders can nurture each group through gratitude, reminders, and education. Ultimately, referrals are about relationships, discipline, and generosity, and when approached with authenticity, they can create compounding growth effects across any sector.

Chapters:

00:00:00 – Intro & Six Box Model Recap

00:06:09 – Box 3: Referrals Explained

00:09:07 – Why Referrals Matter

00:11:07 – Three Types of Referrers (Thank, Remind, Educate)

00:13:26 – Mapping Referral Networks

00:17:34 – Relationships & Authenticity

00:21:36 – Generosity and Paying It Forward

00:25:04 – Systems & Discipline in Referral Management

00:29:26 – Building Connections That Last

00:30:55 – Final Thoughts & Closing

Key Topics Discussed:

• Referrals as the third box in The 6 Box Model, sitting alongside inbound and outbound strategies.
• Why “referrals don’t happen without relationships”, the importance of trust and social proof.
• The three tiers of referrers: Thank, Remind, Educate.
• Mapping referral chains to reveal unexpected growth patterns.
• Using discipline (not rigid cadence) to keep your referral network alive.
• How generosity and authenticity turn referral conversations from transactional to natural.
• The risks of being formulaic vs. the benefits of genuine human connection.

Who This Podcast Is For:

This episode is designed for business owners, directors, and senior leaders in SMEs who want to strengthen their pipeline beyond inbound marketing and cold outreach. It’s especially valuable for those in professional services and B2B sectors where trust, reputation, and relationships are critical to long-term growth.

Quotes to Remember:

“Referrals don’t happen without relationships.”

“Relationship plus rapport equals results.”

“Think, remind, educate – the three levels of referrals.”

Actionable Takeaways:

1. Audit your deals: Look back over the last 12–24 months and map where your work originated. Identify key referral sources.
2. Segment your referrers: Place contacts into tiers; those who already refer, those who sometimes do, and those who could.
3. Create a system: Build prompts (in your CRM or manually) to thank, remind, and educate your referral network consistently.
4. Focus on generosity: Approach conversations with genuine curiosity about others’ businesses before mentioning your own.
5. Make it enjoyable: Referrals thrive on authentic human connection; find ways to stay in touch that feel natural and rewarding.

📺 Watch the full episode here:

https://www.youtube.com/channel/UCxidTz-gZZeOglpIvvpCQRQ

🎧 Listen on YouTube & Apple Music here:

https://anchor.fm/wellmeadow

🤳 Like & Follow/Subscribe for weekly episodes on growth, marketing, and making smart business decisions.

Got feedback or questions? Drop a comment below – we read them all! 👇

#SMEGrowth #BusinessGrowth #Referrals #SalesStrategy #MarketingStrategy #UKBusiness #SMELeaders #ClientRelationships #WordOfMouth #Networking #SalesGrowth #BusinessDevelopment #Entrepreneurship #TrustInBusiness #SixBoxModel #ProfessionalServices #B2BMarketing #RelationshipBuilding #SmartBusiness #WellmeadowPodcast

Outbound Marketing often gets a bad reputation, whether through memories of cold calls, inbox spam, or intrusive interruptions. But in this episode, we explore why outbound remains a valuable part of the sales and marketing toolkit, particularly for SMEs. We discuss how to approach it thoughtfully, blending technology, creativity, and human touch to create a consistent and scalable process that actually works.

We also reflect on how outbound has evolved, from the “shoe leather” days of door knocking to today’s AI-driven outreach, and consider where the balance lies between automation and authenticity. The conversation covers multi-channel strategies, experimentation, and the importance of aligning sales and marketing efforts so that outbound becomes a meaningful way to build connections rather than a box-ticking exercise.

Chapters:

00:00:00 – Introduction & listener feedback

00:02:40 – Outbound marketing explained

00:08:30 – Outbound vs inbound

00:10:00 – The role of AI in outbound

00:16:30 – Sales or marketing responsibility?

00:19:00 – Multi-channel strategies

00:22:00 – Direct mail & creative outreach

00:29:00 – Scaling outbound for SMEs

00:32:00 – GDPR & deliverability

00:33:00 – Next week: referrals

Key Topics Discussed:

• Why outbound marketing still matters for SMEs
• The perception problem: outbound as “spam” vs outbound as opportunity
• The resurgence of outbound as inbound becomes harder
• Balancing automation, AI, and genuine personalisation
• Multi-channel approaches: email, LinkedIn, phone calls, direct mail
• Practical tips for structuring campaigns, sequences, and messaging
• Who “owns” outbound, sales or marketing?
• GDPR and deliverability considerations for SMEs

Who Is This Episode For:

This episode is aimed at business owners, sales leaders, and marketers within SMEs who want to build a sustainable growth strategy. If you’re looking for practical, realistic ways to reach new audiences without wasting time, money, or goodwill, this discussion is especially relevant.

Quotes to Remember:

“Outbound gets you in front of people who aren’t looking, and that’s why it still matters”.

“Don’t treat outbound as a massive overhead; find a way of doing it that you can keep consistent”.

“There is no silver bullet; you have to experiment and find what works for your market”.

Actionable Takeaways:

1. Use outbound to complement inbound, not replace it.
2. Focus on personalisation, even small touches like humour or relevant details can cut through.
3. Build multi-channel campaigns (email, LinkedIn, phone, direct mail) rather than relying on one tactic.
4. Keep sequences going longer than three emails, but vary the content to add value, not noise.
5. Treat outbound as a system: automate where possible, but stay human where it matters.
6. Ensure GDPR compliance and email deliverability settings are in place before scaling.

🎧 Listen on YouTube & Apple Music here:

https://anchor.fm/wellmeadow

🤳 Like & Follow/Subscribe for weekly episodes on growth, marketing, and making smart business decisions.

Got feedback or questions? Drop a comment below – we read them all! 👇

#SMEGrowth #BusinessGrowth #UKBusiness #SMELeaders #Entrepreneurship #OutboundMarketing #B2BMarketing #SalesStrategy #MarketingStrategy #LeadGeneration #DigitalMarketing #AIinMarketing #BusinessDevelopment #CustomerEngagement #SmartBusiness

In this episode, we take a deep dive into inbound marketing, the first “box” in our 6 Box Model. We explore how SMEs can attract and qualify leads in a way that builds relationships rather than scares prospects off. From lead magnets and scorecards to CRM automation and lead scoring, we discuss how to make inbound a structured, disciplined process that fits with today’s buyer behaviour.

We also look at how the landscape has changed. With AI tools now answering many top-of-funnel questions instantly, we explain why inbound content needs to evolve, moving beyond e-books towards interactive tools, templates, and scorecards that deliver immediate value. We share practical examples of how we use these approaches ourselves, the pitfalls to avoid, and how to ensure inbound integrates properly with sales and outbound activities.

Chapters:

00:00:00 – Intro & why SMEs can be more agile than corporates

00:04:40 – The Six Box Growth Model: focus on Inbound Marketing (Box 1)

00:06:22 – What inbound really means today & how the buyer journey has changed

00:11:15 – Leads, MQLs, and SQLs explained (and why it matters)

00:14:20 – Using lead magnets, scorecards, and automation effectively

00:26:08 – Does inbound work for everyone? Common pitfalls & SEO challenges

00:31:17 – Key rules for inbound success & what’s next in the model

Key Topics Discussed:

• Why inbound is more than just a marketing buzzword, it’s about attracting the right people into your ecosystem.
• The role of lead magnets, scorecards, and gated content in building engagement.

• How to distinguish between a lead, an MQL (Marketing Qualified Lead), and an SQL (Sales Qualified Lead).

• Why you shouldn’t treat every download as a buying signal.

• How AI and changing search behaviour are reshaping inbound strategy.

• The importance of content quality, consistency, and alignment with your ideal customer profile (ICP).

Who Is This Episode For:

This episode is for SME owners, directors, and marketing leaders who want to improve how they generate and qualify leads. It’s also valuable for sales professionals seeking to understand where inbound fits into the wider growth engine, and how to avoid wasted effort chasing the wrong kind of contact.

Quotes To Remember:

“The fact someone has filled in a form doesn’t mean they want you to ring them.”

“Busyness is not the same as progress, inbound needs structure and scoring.”

“You need to be honest about whether inbound is really where your market is looking.”

Actionable Takeaways:

1. Define your buyer personas and customer profiles before creating inbound content.
2. Use interactive tools like scorecards to give value and capture richer data.
3. Keep forms simple at first, and use progressive profiling over time.
4. Put UTM tracking in place so you know where leads are really coming from.
5. Build lead scoring into your CRM to separate casual downloaders from engaged prospects.
6. Don’t assume inbound will deliver the same for every business; invest proportionately to your market.

🎧 Listen on YouTube & Apple Music here:

https://anchor.fm/wellmeadow

🤳 Like & Follow/Subscribe for weekly episodes on growth, marketing, and making smart business decisions.

Got feedback or questions? Drop a comment below – we read them all! 👇

#InboundMarketing #LeadGeneration #MarketingStrategy #DigitalMarketing #ContentMarketing #B2BMarketing #MarketingTips #SalesAndMarketing #MarketingQualifiedLeads #SalesQualifiedLeads #CRMStrategy #HubSpotTips #MarketingAutomation #SMEGrowth #UKBusiness #BritishBusiness #SmallBusinessUK #UKSME #BusinessGrowth #TheSMEGrowthPodcast #HubSpot #6BoxModel

In this episode, we introduce "The 6 Box Model", our framework for building a growth engine that connects marketing, sales, and customer retention in a way that’s simple, structured, and practical. Too often, growth strategies are presented as complex diagrams or a maze of disconnected activities. We’ve distilled our experience into six clear boxes that help business leaders understand where their efforts should be focused, how those areas interconnect, and what “good” looks like when it comes to managing growth.

We discuss each of the six boxes: inbound, outbound, referrals, lead nurturing, pipeline management, and customer retention,  and how they create a closed-loop system for sustainable growth. Along the way, we share examples from our own client work, draw on lessons learned, and highlight the importance of data integrity, prioritisation, and simplicity in decision-making.

Chapters:

00:00:00 – Intro & fishing chat 🎣

00:04:00 – Episode 138 begins

00:07:45 – The Six Box Model explained

00:11:30 – Inbound, Outbound & Referrals

00:14:00 – Lead Nurturing

00:16:00 – Pipeline Management

00:18:00 – Customer Retention

00:21:00 – Inbound marketing today

00:24:00 – Outbound prospecting

00:27:30 – Power of referrals

00:30:40 – Nurturing contacts

00:33:40 – Managing the pipeline

00:35:30 – Retaining clients

00:37:00 – Wrap-up & next steps

Key Topics Discussed:

• The Six Box Model as a practical framework for managing business growth.
• Inbound, outbound, and referral strategies for bringing new opportunities into your ecosystem.
• The role of lead nurturing in keeping prospects engaged over time.
• Pipeline management as both an art and a science.
• Customer retention as the final, and most valuable, stage of the cycle.
• Why simplicity beats complexity when it comes to growth frameworks.

Who Is This Episode For:

This episode is aimed at business owners, directors, and senior managers of SMEs, as well as those in sales, marketing, and client success roles who are looking for a clear way to connect their day-to-day activities to long-term business growth.

Quotes to Remember:

“The genius is in the simplicity.”

“Pipeline management is an art and a science.”

“You need something to hang all these thoughts together in a framework.”

Actionable Takeaways:

1. Map your work sources; track whether clients come via inbound, outbound, or referrals, and use that insight to shape strategy.
2. Prioritise ruthlessly: you can’t do everything at once; focus where the biggest growth opportunities lie for your business.
3. Invest in lead nurturing: move beyond one-off campaigns and create consistent, valuable touchpoints with prospects.
4. Tighten pipeline discipline: review your sales process, metrics, and follow-up routines to reduce leakage.
5. Think retention, not just acquisition; develop processes to keep existing customers happy and turn them into advocates.

🎧 Listen on YouTube & Apple Music here: https://anchor.fm/wellmeadow

🤳 Like & Follow/Subscribe for weekly episodes on growth, marketing, and making smart business decisions.

Got feedback or questions? Drop a comment below – we read them all! 👇

#BusinessGrowth #SMELeadership #SalesStrategy #MarketingStrategy #LeadGeneration #CustomerRetention #PipelineManagement #BusinessFramework #GrowthModel #SmartGrowth #SMEGrowthPodcast #UKBusiness #Entrepreneurship #Inbound #Outbound #Prospecting #The6BoxModel #Nurturing #Referrals #SME

In this episode, we explore why September is one of the most powerful points in the business year to reset momentum. Unlike January, which often feels sluggish and weighed down by dark mornings and holiday excess, September brings with it a natural energy. People return from summer breaks refreshed, school terms start, and businesses have a clear run through to Christmas. We discuss how to harness this “back to school” feeling to sharpen focus, re-engage teams, and put plans in place for a strong year-end.

We reflect on how leaders can use September to review pipelines, refresh sales strategies, and revisit budgets or forecasts. It’s also the ideal moment to align teams, re-energise internal projects, and ensure personal and business goals are still on track. Rather than drifting into the final quarter, we explore practical ways to use this period as a launchpad for growth and momentum.

Chapters:

00:00:00 – Intro & catching up after summer
00:03:50 – Why September is the best time to reset
00:09:30 – Using August downtime wisely
00:12:00 – Sales, referrals & budget planning for Q4
00:15:30 – Re-energising teams & strategy reviews
00:25:15 – Staying focused and finishing the year strong

Key Topics Discussed:

• Why September is often more effective for resetting than January
• Using downtime in August to prepare for a strong autumn push
• Reviewing sales pipelines, referral opportunities, and client follow-ups
• Budget planning, forecasting, and preparing for Q4 activity
• Aligning and energising teams for the sprint to Christmas
• The importance of strategy reviews and leadership reflection
• Turning noise into signal: focusing on what really matters
• Seizing September trade shows, exhibitions, and deal opportunities

Who This Episode Is For:

This conversation is aimed at business owners, leaders, and senior managers looking to make the most of the final quarter. It’s especially relevant for those in sales, marketing, and leadership roles who want to turn September into a catalyst for renewed energy and focus across their organisations.

Quotes to Remember:

“September is the shiny new pencil case month, the perfect time to reset.”

“Don’t waste September. Treat it as a campaign period, not just a continuation.”

“Focus on the signal, not the noise, channel energy into what you can control.”

Actionable Takeaways:

1. Review your sales pipeline and actively re-engage stalled conversations.
2. Revisit budgets and forecasts to ensure you’re on track for Q4.
3. Use September to run a strategy review or leadership reset session.
4. Re-energise your team: clarify priorities, reinforce values, and plan for year-end.
5. Choose one or two internal projects to carry forward with real focus.
6. Treat September to December as a campaign sprint, setting clear short-term goals.

🎧 Listen on YouTube & Apple Music here:

https://anchor.fm/wellmeadow

🤳 Like & Follow/Subscribe for weekly episodes on growth, marketing, and making smart business decisions.

Got feedback or questions? Drop a comment below – we read them all! 👇

#BusinessGrowth #LeadershipDevelopment #BusinessStrategy #UKBusiness #BusinessLeadership #Entrepreneurship #BusinessPlanning #SeptemberReset #QuarterFourPlanning #YearEndGoals #StrategicPlanning #SalesPipeline #TeamAlignment #BusinessRefocus #GoalSetting #SMEGrowth #SmallBusinessUK #SMELeadership #BusinessOwners #UKSMEs #GrowingBusiness #SMEGrowth #SMEGrowthPodcast

In  this episode, we discuss how artificial intelligence is shaping the way small and medium-sized businesses (SMEs) approach growth, efficiency, and problem-solving. Our guest, Lee Russel, a digital nomad and founder of Minimum Viable Launch, shares practical insights on helping companies adopt AI tools without falling into the trap of hype. Together, we explore the realities of using AI as an accelerant, not a replacement, to free up people to do more impactful work.

This conversation moves beyond the headlines to the lived experiences of UK business owners and leaders experimenting with AI in day-to-day operations. We highlight where companies are succeeding, where they’re overreaching, and how to strike the right balance between curiosity and caution. Above all, we make the case that AI isn’t about replacing people, it’s about equipping them to deliver more value.

Chapters:

00:00:00 – Introduction & Guest Background
00:04:30 – What AI Really Means for SMEs
00:09:00 – AI as an Accelerant, Not a Replacement

00:14:00 – Starting Small: First AI Experiments

00:20:00 – Real-World Case Studies & Lessons Learned

00:28:00 – Avoiding Common AI Pitfalls

00:36:00 – Future of AI in Small Business & Closing Thoughts

Key Topics Discussed:

• Why AI should be treated as a tool and accelerant, not a silver bullet.
• Common mistakes SMEs make when adopting AI (including the “God model” trap).
• How to start small with AI experiments that actually create measurable impact.
• The value of unstructured data (emails, calls, conversations) as a hidden asset.
• Avoiding the erosion of authenticity when using AI in customer interactions.
• Balancing creativity with restraint to get the best from AI tools.

Who This Podcast Is for:

This episode is aimed at business owners, directors, and managers of SMEs, especially those in service sectors,  who want to understand how AI can drive real results without overwhelming their teams. It will also resonate with consultants, sales leaders, and operational managers interested in turning technology into a practical business advantage.

Quotes To Remember:

“AI is a tool that allows you to do what you do in a more remarkable way.”

“Unstructured data is gold, it turns your conversations into actionable insights.”

“AI should amplify your customer relationships, not automate away your authenticity.”

Actionable Takeaways:

1. Start small: identify one or two simple AI experiments to test in your business.
2. Interview your team to uncover bottlenecks, and focus AI on removing those obstacles.
3. Use templates and clear guardrails when prompting AI for consistent outputs.
4. Treat AI as an accelerant: redeploy saved time into higher-value work.
5. Be intentional: ensure any AI adoption enhances credibility and authenticity with customers.

🎧 Listen on YouTube & Apple Music here:

https://anchor.fm/wellmeadow

🤳 Like & Follow/Subscribe for weekly episodes on growth, marketing, and making smart business decisions.

Got feedback or questions? Drop a comment below – we read them all! 👇

#SMEGrowth #SmallBusinessUK #UKBusiness #BusinessGrowth #Entrepreneurship #BusinessLeadership #AIForBusiness #AITools #ArtificialIntelligence #DigitalTransformation #WorkSmarter #ProductivityTools #BusinessStrategy #InnovationInBusiness #SmartDecisions #FutureOfWork #BusinessPodcast #TechForGood #AIInnovation #LeadershipDevelopment #ScalingUp #AI #AICulture

In this episode, we sit down with entrepreneur and author Steve Brown to explore the realities of starting and growing a business. Drawing on his own experience building a recruitment firm, Steve shares lessons on resilience, decision-making, and the importance of surrounding yourself with the right people. We also discuss his new book 'Start & Build a Successful Business', which serves as the kind of practical guide he wishes he had when starting out.

Our conversation covers both the rewarding and the challenging aspects of business ownership. From the fears that come with relying too heavily on key customers or staff, to the breakthroughs that come from structured learning and peer support, Steve’s journey highlights what it really takes to build something sustainable.

Chapters:

00:00:00 – Introduction & Welcome

00:02:00 – Steve Brown’s Background & Book Idea

00:06:00 – The Tipping Point: Growing Beyond £2–3m Turnover

00:09:00 – Learning Through Cranfield & Mastermind Groups

00:15:00 – Mindset, Resilience & Lessons From Failure

00:22:00 – Writing Start & Build a Successful Business

00:27:45 – Self-publishing & Reflections on the Process

00:32:20 – The Future: AI in Recruitment

00:33:45 – Closing Thoughts

Key Topics Discussed:

• The motivation and process behind writing Start and Build a Successful Business
• Lessons learned from running and scaling a recruitment company
• Why resilience, tenacity, and mindset are critical for business leaders
• The value of peer networks, masterminds, and formal development (e.g. Cranfield’s Business Growth Programme)
• Overcoming setbacks, avoiding isolation, and learning from others’ mistakes
• Reflections on self-publishing and how AI is transforming traditional industries

Who This Episode Is For:

This discussion will resonate with business owners, entrepreneurs, and SME leaders who are navigating the challenges of growth. It’s also valuable for anyone considering starting a business and wanting a realistic but encouraging perspective on what lies ahead.

Quotes to Remember:

“What got you here, won’t get you there.”

“The darkest hour is always the hour before dawn.”

“If you are driven by giving value to your customers, then you’re always going to, that’s resilience in itself.”

Actionable Takeaways:

1. Find your peer network: Join mastermind groups or forums to share ideas, get perspective, and avoid isolation.
2. Prioritise mindset: Build resilience by treating setbacks as learning opportunities rather than permanent failures.
3. Keep learning: Look for structured programmes (like Cranfield’s) or mentoring to challenge your thinking and broaden your leadership approach.
4. Crystallise your vision: Use tools like vision boards to stay motivated and clear on your long-term goals.
5. Consider new channels: Whether writing, speaking, or running forums, find ways to share knowledge—it often leads to unexpected opportunities.

🎧 Listen on YouTube & Apple Music here:

https://anchor.fm/wellmeadow

🤳 Like & Follow/Subscribe for weekly episodes on growth, marketing, and making smart business decisions.

Got feedback or questions? Drop a comment below – we read them all! 👇

#BusinessGrowth #Leadership #Entrepreneurship #SME #SmallBusiness #UKBusiness #BusinessOwners #ScaleUp #Resilience #MindsetMatters #GrowthMindset #BusinessMindset #ContinuousLearning #LeadershipDevelopment #BusinessAdvice #StartupLife #RunningABusiness #SmartDecisions #BusinessStrategy #SMELeaders #Podcast #BusinessPodcast #SMEPodcast #GrowthPodcast #YouTubePodcast #BusinessCommunity

In this episode, we tackle a topic that many business leaders quietly admit they should know more about, the basics of finance. From profit and loss to balance sheets and cash flow, we strip away the complexity to show that understanding your numbers is not only manageable, but essential for making sound business decisions. Drawing on real-world examples, we discuss the warning signs to look out for, how to interpret financial statements, and the risks of leaving the numbers solely to your finance team.We share practical insights on reading between the lines of your accounts, identifying potential issues early, and asking the right questions in board meetings. Whether it’s spotting discrepancies in working capital, understanding the difference between margin and mark-up, or managing cash flow with confidence, we show how a solid grasp of financial fundamentals can protect your business from unnecessary risk and help you seize growth opportunities.

Chapters:

00:00:00 – Intro & cider-making banter

00:04:15 – Why every business director must understand finance basics

00:09:15 – P&L, balance sheet, and cash flow explained for small business owners

00:15:40 – Cash flow statement vs cash flow forecast – what’s the difference?

00:21:10 – How to manage VAT and tax by ring-fencing cash

00:25:55 – The 5 key numbers to track in your business accounts

00:27:20 – Mark-up vs margin explained – avoid this common pricing mistake

00:29:30 – How to calculate your business break-even point

00:31:45 – Final advice: know your numbers to grow your business

Key Topics Discussed:

- The difference between profit & loss, balance sheets, and cash flow, and why all three matter.

- How to spot red flags in your numbers before they become critical issues.

- Why all directors, not just finance directors, are responsible for financial understanding.

- Common mistakes around mark-up vs. margin, and how to price correctly.

- Practical formulas and rules of thumb for quick financial checks.

- The role of assumptions in forecasting and the importance of realistic numbers.

- Managing VAT and cash reserves to avoid unnecessary stress.

- The value of timely, accurate management accounts for decision-making.

Who Is This Episode For:

This episode is aimed at business owners, directors, and senior managers, particularly in SMEs, who want to strengthen their financial literacy. It’s also valuable for sales leaders, operations managers, and anyone who participates in financial discussions or decision-making, but may feel less confident with the terminology and mechanics of business finance.

Quotes To Remember:

“Know your numbers, because then you can start to adjust accordingly.”“Profit doesn’t mean cash, and cash is what keeps you alive.”“Mark-up is not the same as margin, get that wrong and you’re leaving money on the table".

Actionable Takeaways:

1) Review your P&L, balance sheet, and cash flow together, not in isolation.

2) Learn and use quick-check formulas (e.g., break-even = fixed costs ÷ gross margin %).

3) Don’t wait months for management accounts; push for timely reporting.

4) Regularly check debtor and creditor days to maintain a healthy cash flow.

5) Separate VAT and other tax liabilities into a dedicated account.

6) Make sure your pricing method reflects your target margin, not just a percentage mark-up.

🎧 Listen on YouTube & Apple Music here: https://anchor.fm/wellmeadow

🤳 Like & Follow/Subscribe for weekly episodes on growth, marketing, and making smart business decisions.

Got feedback or questions? Drop a comment below – we read them all! 👇

#ProfitTips #BusinessFinance #Profitability #PricingStrategy #BusinessMargins #Cashflow #DidYouKnow #BusinessHacks #SmartBusiness #WorkSmarter #MoneyMatters #UKBusiness #UKEntrepreneurs #SmallBusinessUK #BritishBusiness #UKSME #BusinessTips #Leadership #EntrepreneurLife #BusinessStrategy #SmallBusinessAdvice #BusinessGrowth #TheSMEGrowthPodcast #SMEGrowth

In this episode, we explore the transformative potential of “vibe coding”, a new frontier in how businesses can develop digital tools and software without requiring traditional coding skills. By simply describing what you want a tool to do, platforms like Base 44 can now generate entire applications using AI, essentially allowing us to prototype and build systems in real time with natural language prompts.

From board meetings to back-of-the-napkin ideas, we share how we've been able to create fully functional apps within hours, not weeks. Whether it's solving operational inefficiencies, enhancing internal processes, or even launching entire products, this episode demonstrates how AI is democratising software development and empowering non-coders to turn ideas into reality.

Chapters:

00:00:00 – What Is Vibe Coding?

00:02:36 – Why This Could Change Everything for SMEs

00:06:50 – Building Apps Without a Developer

00:12:54 – Real Business Use Cases (Demos & Ideas)

00:17:09 – Unlocking Innovation Across the Team

00:21:13 – From Prototype to Product

00:28:09 – Limitations, Frustrations & Lessons Learned

00:32:38 – Final Thoughts: A Turning Point for Business Owners?

Key Topics Discussed:

- What “vibe coding” really means and how it works

- Real-world business applications for AI-generated software

- From Post-it notes to production: the leap from idea to prototype

- Using vibe coding for strategic planning and change management

- Empowering teams with creativity and technical capability

- Risks, limitations, and best practice tips for getting started

- Reflections on how AI tools can reshape productivity and innovation

Who Is This Episode For:

This episode is tailored for business owners, leadership teams, operations managers, and anyone involved in digital transformation or innovation strategy. Whether you're in marketing, sales, finance, or delivery, if you're facing inefficiencies or have ideas you've struggled to bring to life, this episode will inspire practical routes forward.

Quotes to Remember:

“It’s not just another tool, it’s software that writes software.”

“This isn’t about replacing coders, it’s about enabling thinkers to become makers.”

“We’re not just prototyping software, we’re prototyping how our businesses could run.”

Actionable Takeaways:

1) Start with a problem: Identify a repetitive task or inefficiency and describe the ideal solution using plain English.

2) Test in real time: Use vibe coding platforms during meetings to demonstrate what’s possible, on the spot.

3) Build prototypes fast: Treat your early builds as throwaways; focus on rapid iteration, not perfection.

4) Think MVP: Start small. If the tool adds value, then consider scaling or getting developer support later.

5) Stay secure: Always be cautious with sensitive data and API keys, and use built-in security checks where available.

6) Take snapshots: Save versions frequently to avoid backtracking when errors arise in AI-generated code.

7) Use it to drive change: Involve teams in idea-generation exercises with vibe coding,  and encourage hands-on participation.

🎧 Watch/Listen on YouTube & Apple Music here: https://anchor.fm/wellmeadow

🤳 Like & Follow/Subscribe for weekly episodes on growth, marketing, and making smart business decisions.

Got feedback or questions? Drop a comment below – we read them all! 👇

#SMEGrowth #UKBusiness #BusinessStrategy #BusinessInnovation #DigitalTransformation #TechForSMEs #ScalingUp #SmartBusiness #VibeCoding #NoCode #AIAutomation #AIForBusiness #BuildWithAI #AITools #SoftwareWithoutCoding #Coding #SolveBusinessProblems #InnovationInAction #Prototyping #BusinessEfficiency #ProductivityTools #FutureOfWork #DigitalTools #CreativeThinking #BusinessTrends

In this episode, we explore one of the most misunderstood yet critically important aspects of business ownership: planning and executing a business exit. Joined by Oliver Wadlow, Director at Alinea Corporate Finance, we explore the practical and emotional complexities that come with selling or transitioning ownership of an SME. Whether you're eyeing retirement, a strategic pivot, or simply thinking about de-risking, understanding your exit options is a must.

We discuss the full spectrum of exit routes available, from management buyouts (MBOs) and employee ownership trusts (EOTs) to trade sales and private equity. Oliver brings a wealth of real-world insight, helping demystify concepts like adjusted EBITDA, deferred consideration vs earn-outs, and the evolving landscape of tax reliefs. For many business owners, exit planning is either a distant thought or a reactive decision triggered by a postcard from a business broker. This conversation aims to help you think more proactively and make informed decisions on your own terms.

Chapters:

00:00:00 – Introduction & Why Exit Planning Matters

00:03:00 – Meet Our Guest: Oliver Watling, Alinea Corporate Finance

00:06:55 – Understanding Exit Options: MBOs, Trade Sales & EOTs

00:18:00 – Valuation Demystified: What’s Your Business Really Worth?

00:28:30 – Deal Structures & Tax Considerations

00:34:00 – Future-Proofing Your Business

00:37:45 – Wrap-Up & What’s Next

Key Topics Discussed:

- The real value of a business: sustainable EBITDA vs emotional worth

- How different exit routes work: MBOs, EOTs, trade sales, and private equity

- The pros and cons of vendor financing and how it impacts deal structure

- Common pitfalls in exit planning and how to avoid them

- Why timing, structure, and preparation matter more than you think

- Current trends in tax relief (e.g., Business Asset Disposal Relief) and their implications

- The strategic role of management teams in enhancing business value

- Factors that drive (or kill) valuation multiples across sectors

Who Is This Episode For:

This episode is designed for business owners, managing directors, and senior leaders of SMEs who are beginning to consider succession, sale, or partial exit. It’s also invaluable for finance directors, non-exec advisors, and aspiring shareholders looking to better understand how deals are structured and funded.

Quotes to Remember:

“If your business only works with you in it, you’ve got a job, not a saleable company.”

“Sustainable EBITDA is what buyers are really interested in, not one-off wins.”

“There’s no such thing as a 100% payday up front anymore. Deferred consideration is the new normal.”

Actionable Takeaways:

1) Start thinking about your exit early, even if it feels premature.

2) Ensure your business isn’t overly dependent on you: delegate, systemise, and build a strong second-tier team.

3) Understand and benchmark your EBITDA, adjusted properly for a clean valuation conversation.

4) Explore funding structures with professionals: vendor financing, bank debt, or hybrid models all have trade-offs.

5) If considering an EOT, ensure it’s properly structured with a strong management team and clear incentives for staff.

6) Don’t fall for inflated valuations or marketing hype; align your expectations with sector-specific realities.

7) Seek tax and legal advice early, structure can significantly affect your net proceeds.

🎧 Listen on YouTube & Apple Music here:

https://anchor.fm/wellmeadow

🤳 Like & Follow/Subscribe for weekly episodes on growth, marketing, and making smart business decisions.

Got feedback or questions? Drop a comment below – we read them all! 👇

#ExitStrategy #BusinessExit #SuccessionPlanning #BusinessPlanning #UKBusiness #SME #TheSMEGrowthPodcast #SmallBusinessUK #Entrepreneurship #CorporateFinance #EBITDA #FinancePlanning #ManagementBuyout

In this episode, we explore the real-world implications of hybrid and remote working, especially as the dust settles post-pandemic and long-term patterns begin to emerge. Drawing on new research from the Harvard Business Review, we examine seven major problems now evident with hybrid work arrangements, from weakened workplace culture to misjudged promotions and the silent rise in employee loneliness. We speak candidly from our own experience of largely remaining office-based, offering a grounded take on what these findings mean for small and medium-sized businesses across the UK.As companies wrestle with the balance of flexibility versus performance, we highlight both the expected and the more subtle downsides of dispersed teams. It’s clear this isn’t a black-and-white issue. For many employees, remote work is non-negotiable. But without deliberate strategies, businesses risk harming collaboration, culture, and even long-term loyalty. We identify practical insights to help business leaders tread this path with clarity.Chapters:00:00:00 – Introduction & Weekend Banter 00:02:00 – Why Hybrid Working Is a Hot Topic for SMEs 00:04:00 – The Shift Since Covid: Why We Stayed Office-Based 00:06:30 – The Research: What The Harvard Business Review Is Saying 00:08:00 – Problem #1: Onboarding New Hires in Remote Teams 00:10:30 – Problem #2: Collaboration & Informal Learning Declines 00:13:30 – Problem #3: The Hybrid Meeting Headache 00:16:00 – Problem #4: KPI Culture & The Wrong People Getting Promoted 00:18:00 – Problem #5: Culture Dilution & Erosion 00:21:00 – Problem #6: Weakened Commitment & Relational Capital 00:24:30 – Problem #7: Social Isolation & Mental Health Risks 00:27:30 – Are Anchor Days Working? And Other Failed Fixes 00:29:00 – Practical Advice for Business Leaders 00:30:30 – Final Thoughts & Key Takeaways Key Topics Discussed:- The hidden costs of remote working for new hires and younger staff- Why hybrid meetings often create a two-tier team dynamic- Cultural dilution and its slow but significant impact on team norms- How remote work risks the wrong people being promoted due to KPI-only visibility- The decline of relational capital and its effect on team commitment- Rising social isolation and mental health concerns among remote employees- Why enforced “anchor days” often fail, and what to do insteadQuotes to Remember:“You're building relational capital, that’s a lot easier to do when you're face to face.”“Culture doesn’t live in your email footer. It’s what people see and feel day to day.”“If you’re not prepared to enforce the rule, don’t set the rule.”Actionable Takeaways:1) Review how you onboard new hires, ensure a human connection is built in early.3) Introduce structured ‘anchor days’, but only if you’re willing to enforce them.4) Don’t rely solely on KPIs for promotion decisions; assess informal leadership too.5) Invest intentionally in culture: schedule informal check-ins, team events, and social spaces.6) Be alert to signs of isolation among staff, encourage regular, meaningful contact.7) Decide which roles genuinely require office presence, and communicate that clearly.If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/🎧 Listen on YouTube & Apple Music here: https://anchor.fm/wellmeadow 🤳 Like & Follow/Subscribe for weekly episodes on growth, marketing, and making smart business decisions. Got feedback or questions? Drop a comment below – we read them all! 👇#BusinessGrowth #LeadershipMatters #SMEs #UKBusiness #ManagementTips #HybridWorking #RemoteWorkChallenges #WorkplaceCulture #EmployeeEngagement #TeamCollaboration #Onboarding #StaffRetention #WorkplaceWellbeing #OfficeVsRemote #DigitalWorkplace #RemoteWorking #OfficeCulture #SME #BusinessGrowth #UKBusiness #SmallBusinessUK #Entrepreneurship #SMEGrowth #TheSMEGrowthPodcast

In this episode, we take a candid look at the often-overlooked side of CRM implementation, what happens when it goes wrong. From misconfigured settings and GDPR oversights to mismanaged data imports and catastrophic email leaks, we explore the common mistakes businesses make when onboarding platforms like HubSpot. It’s not about naming and shaming, but sharing cautionary tales that offer tangible learning moments.

We also reflect on the wider cultural and leadership implications of how CRM systems are adopted within an organisation. When used correctly, CRM tools can drive alignment, transparency, and strategic clarity across all levels of a business. But without proper implementation and engagement, especially from senior leadership, they can become underutilised investments that fail to deliver meaningful value.

Chapters:

00:00:00 – Intro: Wagyu, Fire Pits & Fencing

00:03:40 – Why CRM onboarding matters for every business

00:08:30 – Real-world CRM horror stories (and what went wrong)

00:16:00 – Common mistakes: data imports, permissions & GDPR

00:22:00 – Overlooked essentials: emails, dashboards & lead scoring

00:30:00 – Culture, leadership & the role of CRM in business growth

00:34:30 – Final thoughts: Do it properly, or don’t do it at all

Key Topics Discussed:

• Real-world CRM implementation failures and what caused them

• Why CRM tools must be owned and understood by leadership, not just marketing or sales

• The hidden risks of default settings and data privacy breaches

• Common import and permission errors that compromise your CRM integrity

• How to approach onboarding with strategic foresight

• The cultural change CRM can enable if led from the top

• Role of sandboxes, lead scoring, pipelines, and email deliverability

• Why good dashboards are never “done”, they must evolve

Who Is This Episode For:

This episode is tailored for business owners, managing directors, senior sales and marketing leaders, and operations managers, particularly those responsible for selecting or implementing CRM software. Whether you're early in your CRM journey or firefighting post-implementation, this episode provides valuable insight for making smarter software decisions.

Quotes to Remember:

“If you don't take the time to learn how to use your CRM, it's borderline negligent.""You've got to get the right thinking into CRM, as well as the actual implementation.""Don't spend 90% of your budget on the software and then nothing on using it properly."

Actionable Takeaways:

1. Treat your CRM onboarding like a construction project: start with the architectural plans before laying bricks.
2. Assign clear ownership for CRM across departments, including executive sponsorship.
3. Review your email logging and privacy settings, don’t let sensitive data leak into the system
4. Clean and categorise your data before import; don’t treat it as a technical afterthought.
5. Use sandboxes to test changes, before applying them to your live environment.
6. Establish naming conventions and permissions upfront to avoid chaos later.
7. Build dashboards with purpose and iterate based on real business needs.

If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/

🎧 Listen on YouTube & Apple Music here: https://anchor.fm/wellmeadow

🤳 Like & Follow/Subscribe for weekly episodes on growth, marketing, and making smart business decisions.

Got feedback or questions? Drop a comment below – we read them all! 👇

#SMEGrowth #BusinessGrowth #CRMStrategy #HubSpotTips #DigitalTransformation #SmartBusiness #UKBusiness #MarketingAutomation #SalesEnablement #DataDrivenDecisions #CRMOnboarding #HubSpotHorrorStories #DirtyData #DashboardDesign #EmailCompliance #GDPRMatters #LeadScoring #SalesPipeline #TechInBusiness #CRMImplementation #SmallBusinessUK #SMELeadership #TheSMEGrowthPodcast #SME #UKBusiness #SMEGrowth

In this episode, we explore burnout, not simply as a personal issue, but as a warning signal within a business. We discuss how sustained workplace stress, whether you're a business owner or part of a team, often reflects structural challenges such as unclear priorities, insufficient delegation, or an overloaded operating model.

Drawing on frameworks like the World Health Organisation’s definition of burnout and Herzberg’s Motivation-Hygiene Theory, we look at how decision fatigue, lack of delegation, and unrealistic expectations all contribute to sustained emotional and physical exhaustion. We also talk about the power of peer groups, journaling, and designing your ideal week to regain control, clarity, and resilience.

Chapters:

00:00:00 – Intro & Firepit Storytime00:04:17 – Intro to Burnout: Why It Matters Now

00:08:00 – What Burnout Really Is (And What It Isn’t)

00:10:00 – Why Business Owners Are Especially at Risk

00:13:10 – Common Causes: Overload, Delegation & Decision Fatigue

00:17:00 – Burnout in Teams: Motivation, Hygiene & Workplace Friction

00:22:00 – Recognising the Warning Signs

00:25:00 – Practical Strategies to Prevent and Recover from Burnout

00:32:50 – Final Thoughts & Episode Wrap-Up

Key Topics Discussed:

• Burnout as a sign of strain or flaws in the wider business model, not just an individual’s workload
• Decision fatigue and the danger of always being “the one who decides”
• The cost of not delegating effectively (and how to build systems that help)
• Understanding motivation vs. dissatisfaction in the workplace
• Small irritations (pebbles in the shoe) and their long-term impact on morale
• Using automation, KPI ownership, and peer accountability for strategic relief
• The importance of psychological safety and trust within your team

Who This Episode Is For:

This episode is for business owners, team leaders, and professionals in high-responsibility roles, particularly those feeling overwhelmed, stretched, or mentally fatigued. It’s also for HR, operations, and people-focused managers looking to support healthier team dynamics, stronger delegation, and a more resilient business model.

Quotes to Remember:

“If you can’t say no, you will burn out.”

“Work out what gives you energy, and make that the first thing you do each day.”

“Burnout isn’t just about doing too much, it’s about doing too much of the wrong things, for too long.”

Top Takeaways:

1. Design your ‘ideal week’ and block out non-negotiable time to work on the business, not just in it.
2. Build a stop list and be deliberate about what you say no to and communicate that clearly.
3. Delegate through systems and assign KPIs, automate routines, and create documentation to free up decision-making headspace.
4. Protect your energy and prioritise tasks that give you energy earlier in the day and set tech boundaries to reduce cognitive overload.
5. Join a peer group to gain regular, structured peer support can help you stay accountable, gain perspective, and avoid isolation.
6. Journal regularly; it doesn’t have to be daily, but reflection is a powerful tool for stress relief and decision clarity.

If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/

🎧 Listen on YouTube & Apple Music here: https://anchor.fm/wellmeadow

🤳 Like & Follow/Subscribe for weekly episodes on growth, marketing, and making smart business decisions.

Got feedback or questions? Drop a comment below – we read them all! 👇

#SME #BusinessGrowth #UKBusiness #SmallBusinessUK #Entrepreneurship #SMEGrowth #TheSMEGrowthPodcast #BusinessBurnout #WorkplaceWellbeing #LeadershipMatters #MentalHealthAtWork #SustainableGrowth #EmployeeEngagement #TeamPerformance #HealthyBusiness #ResilientLeadership #PreventBurnout #PeopleFirst #BusinessStrategy #CultureChange #EmployeeWellbeing #BusinessLeadership #GrowYourBusiness #SmartBusinessDecisions #WellbeingStrategy

In this episode, we take a closer look at economist Roger Martin-Fagg’s July 2025 economic forecast and what it means for UK SMEs. With global tariffs looming and questions swirling about interest rates, inflation, and government spending, we look past the headlines to interpret what’s really going on beneath the surface. Roger’s quarterly insight offers a more nuanced, SME-relevant view than typical media narratives, and we explore it in full.

We discuss why the UK economy is performing better than expected, why the US outlook appears bleaker despite strong markets, and how global policy shifts, from trade tariffs to defence spending, are impacting small and medium businesses. Plus, we reflect on the rising role of AI in boosting productivity, the real story behind rising savings rates, and how SME agility continues to outpace larger organisations in adapting to economic change.

Chapters:

00:00:00 – Introduction & Catch-Up

00:02:36 – Why Roger Martin-Fagg’s Forecast Matters

00:10:51 – Global Trade Tensions & Economic Policy Shifts

00:15:33 – UK Economic Performance & Property Outlook

00:22:59 – AI Adoption & SME Productivity Gains

00:27:05 – Trade Deals, Supply Chains & Strategic Positioning

Key Topics Discussed:

• Roger Martin-Fagg’s latest UK and global economic forecast (July 2025)
• The potential impact of new US global tariffs and economic policy changes
• UK property prices, inflation, savings rates, and infrastructure investment
• Why SMEs are adopting AI faster than large corporates, and reaping the benefits
• The role of defence spending in GDP growth and inflation
• Risks to the global economy from US agricultural exports and Chinese tariffs

Who Is This Episode For?

This episode is essential listening for UK-based business owners, managing directors, strategic decision-makers, and those in sales, marketing, or operations roles at small and medium-sized enterprises. If you’re responsible for navigating your business through market uncertainty and making informed investment decisions, this conversation offers grounded, data-informed perspectives you won’t find in mainstream headlines.

Quotes to remember:

“SMEs have already moved on, iterated, and proven it works, while policy makers are still in focus groups.”“More tanks mean fewer cars, defence spending may grow GDP, but it's inflationary.”“Interest rates may not fall further this year; those exposed to debt should take note.”

Actionable Takeaways:

1. Keep watch for the government’s promised interactive investment map – It could reveal growth hotspots for SME opportunities.
2. Review your AI adoption strategy – Many SMEs are already leveraging tools for productivity gains; waiting may mean falling behind.
3. Plan cautiously for the second half of 2025 – Although UK growth has been stronger than forecast, global volatility may still bite.
4. Stay alert to currency fluctuations – The dollar could weaken in response to policy uncertainty and trade issues.
5. Don’t expect immediate interest rate cuts – Reassess cash flow and investment timing if you’re reliant on lower borrowing costs.

If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/

🎧 Listen on YouTube & Apple Music here: https://anchor.fm/wellmeadow

🤳 Like & Follow/Subscribe for weekly episodes on growth, marketing, and making smart business decisions.

Got feedback or questions? Drop a comment below – we read them all! 👇

In this episode, we take a practical look at how to assess the true health of your sales pipeline. It’s a topic that frequently arises in client conversations, especially during due diligence, forecasting, or periods of commercial strain. Yet, many businesses still rely on surface-level metrics or default CRM settings. So we share the tools and thinking we use to dig deeper into: what's really driving pipeline performance?

By exploring concepts like data hygiene, deal velocity, and the importance of accurate forecasting, we highlight where typical sales metrics fall short and what to use instead. Whether you're managing a small sales team or scaling a more complex operation, we offer a set of insights and calculations that will help you understand your pipeline more clearly, act more deliberately, and forecast with greater confidence.

Chapters:

00:00:00 – Intro & Rotisserie Chickens

00:04:10 – Episode Focus: How Healthy Is Your Sales Pipeline?00:06:30 – Data Hygiene: The Foundation of Pipeline Health

00:09:10 – What Should You Measure First?

00:11:30 – The Problem with the “3x Pipeline” Rule

00:14:20 – The Correct Pipeline Cover Formula Explained

00:17:05 – Forecast Accuracy and Probability Weighting

00:20:10 – Sales Velocity vs. Value Added

00:23:00 – Stalled Deals & Activity Flags

00:26:40 – Redesigning Pipeline Stages Around the Customer

00:29:00 – Win Rates by Segment and Deal Type

00:32:00 – Deal Concentration Risk

00:34:00 – Front-of-Pipeline Health & New Logo Acquisition

00:35:30 – Final Thoughts: Continuous Measurement & Improvement

00:36:50 – Outro: Future Topics & Podcast Wrap-Up

Key Topics Discussed:

• Why data hygiene is the foundation of any meaningful pipeline metric

• The problem with universal “3x pipeline” rules, and what to do instead

• How to calculate true pipeline cover using weighted values and sales cycle length

• The importance of forecast accuracy and how to spot over-optimism

• Reframing your pipeline from the customer's perspective to identify bottlenecks

Who This Podcast Is For:

This episode is designed for business owners, sales leaders, and commercial managers in growing SMEs. If you're responsible for driving revenue and making decisions based on pipeline data, this is a must-listen.

Quotes to Remember:

“You’ve got to measure the health of your pipeline in the context of the health of your system.”

“Know your data intimately, the goal is to be able to talk about it almost fluently.”

“If you’re just selling what’s already in your pipeline and not replacing it, it’s not been a good month.”

Top Takeaways:

1. Audit your CRM for data hygiene- make sure every deal has a value, an expected close date, and is linked to a contact and company.
2. Calculate weighted pipeline value and average deal length to assess whether you have enough activity to hit your annual sales target.

Find the Formula Here:

Pipeline Coverage (%) = (Weighted Pipeline Value × Churn Rate) ÷ Annual Sales Target × 100

3. Review forecast accuracy and correct optimism bias- compare forecasted win probabilities to actual results.
4. Reframe pipeline stages based on what the customer is doing, i.e., reviewing, considering, deciding, to better align with their journey.
5. Segment win rates across deal size, salespeople, sectors, and customer types, to spot patterns, allocate effort more effectively, and refine targeting.

Follow for weekly episodes on growth, marketing, and making smart business decisions.

Got feedback or questions? Drop a comment below – we read them all!

If you are interested in what Wellmeadow does, head to our website: We deliver board support and HubSpot consultancy & implementation

Follow The SME Growth podcast:

YouTube:The SME Growth Podcast by Wellmeadow - YouTube

Apple Music: The SME Growth Podcast by Wellmeadow - Podcast - Apple Podcasts

All other available platforms: The SME Growth Podcast by Wellmeadow • A podcast on Spotify for Creators

In Episode 126 of the SME Growth Podcast, hosts Dave and Rich explore a hypothetical scenario that might feel a little too real: What if the internet went down across the UK?What starts off as a playful thought experiment quickly becomes a serious discussion about business continuity, digital resilience, and the practical steps SMEs can take to be ready, just in case.Inspired by a Sunday Times article that raised the possibility of cyber threats targeting UK businesses, the duo walk through what a week-long internet outage might look like, and how companies could (and should) prepare.Key Topics Discussed:- Could your business survive without the internet?- Which cloud-based systems are truly business-critical?- Why listing your tools and systems is more useful than you think- How to structure simple, cost-effective backups using existing tech- Revisiting old-school comms: fax machines, chequebooks, and landlines- Creating “grab bags” and contingency plans for a no-internet day- Could business continuity drills become the next team-building day?Quotes to Remember- “You’re only as strong as the weakest link in your chain.”- “If you could still send a fax, would you be one step ahead of your competitors?”- “Even if it’s not apocalyptic, there are still good reasons to know what systems your business relies on.”- “Don’t panic… but do prepare.”Top Takeaways:1. Make a list of your business-critical systems.Start with accounting, CRM, HR, inventory, communications—anything stored in the cloud that your business can’t function without.2. Back up your data regularly and locally.Some cloud platforms allow you to schedule daily data exports. Store these in a secure but accessible place so you always have a usable copy, even if the internet goes offline.3. Plan analogue workarounds.Keep spare landline phones, paper order forms, and yes, even a chequebook. Sometimes, the old ways still work when the new ones don’t.4. Consider alternate technologies.From Starlink to fax machines, thinking ahead about secondary systems might give you a valuable edge if things go sideways.5. Run a no-internet drill.Test your resilience by pretending the internet is out for a day. What still works? What doesn’t? What do your team members instinctively rely on without thinking?Why This MattersWhile the idea of a national internet outage may sound extreme, cyberattacks, undersea cable damage, or critical ISP failures are not out of the question. This episode offers both a humorous and helpful lens on a scenario most businesses haven’t considered seriously enough.Whether you’re in operations, leadership or IT, the episode offers plenty of insight into cost-effective, practical steps SMEs can take today to improve their resilience, without going full “bunker mode.”Enjoying the podcast? Let us know in the comments. Like, share and subscribe to stay updated each week.