Discover why simplicity might be the ultimate Amazon strategy. This is straight from an industry veteran who’s seen it all.In this episode, Scott sits down with Scotty O. of Quickfire and Always Off Brand podcast to unpack decades of experience navigating Amazon’s third-party marketplace.From working with iconic brands like Columbia Sportswear and North Face to building agencies and embracing straightforward solutions over flashy tech, Scotty O. shares practical wisdom for sellers at every stage. They dive into the realities of ad management, finding your ideal client fit, surviving category competition, and why Amazon Business is suddenly a hot topic. Episode Notes: 00:11 - Scotty O Introduction 03:08 - Scott Ohsman's Retail Journey 05:15 - Entering the Agency World06:22 - Life at Quickfire 09:51 - Tech, Tools, and Agency Value 10:40 - Audience Awareness and Communication Styles13:43 - Niche Services and Transparent Relationships 15:49 - The Realities of the Amazon Marketplace 17:39 - The Seller's Dilemma: Guarantees and Incremental Wins 21:15 - Pricing and Competition: Can Small Brands Win? 26:00 - Chinese Sellers, External Traffic, and Ad Tech 27:54 - Amazon Business: The Sleeping Giant   Related Post: How to Know Amazon Market Share by Category: What Brands Are Winning on Amazon and Why   How to Reach Scotty O: LinkedIn: linkedin.com/in/scott-ohsman-861196a6 Website: quickfirenow.com Always Off Brand Podcast: Spotify  | Apple Podcast   Scott’s Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog