Justin Willhite, Senior Influencer Marketing Manager at Twitch and Owner and Principal Talent at CommQuest, shares invaluable insights from his journey from YouTube creator to running a successful video production studio.Discover why "dark social media" is transforming marketing strategies, how brands can create genuinely shareable content, and the delicate balance between leveraging AI tools and maintaining authentic connections with audiences.Also, don't miss Justin's predictions on where video marketing is headed and how to stay ahead of the curve!   Episode Notes: 00:22 - Justin Willhite Introduction 01:52 - Justin Willhite Background and Industry Experience 05:18 - What is dark social media? 07:30 - Starting a Video Production Company & Working with Brands 10:18 - The Social Media Content Playbook for Brands 13:52 - Creating Viral and Engaging Product Content 19:35 - The AI Revolution in Video Marketing 21:10 - Implications of AI for Content Creators and Marketers 27:45 - Favorite AI Tools and Practical Tips 29:50 - UGC Strategies: In-House vs. Outsourced Creator Content   Related Post: How To Be a Trusted Seller on Amazon   How to Reach Justin: LinkedIn: linkedin.com/in/justinwillhite | linkedin.com/company/commquestofficial/   Scott’s Links:   LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog