A credentialing exam is a product that needs to be marketed and sold, as is the case for ancillary products like practice tests or study guides, but most credentialing organizations need some help! In this webinar, discover why many credentialing organizations are leaving money on the table with outdated marketing approaches and learn the game-changing strategies that industry leaders use to drive stronger growth.

Industry expert Amanda Crowley discusses how to revolutionize your candidate communications, develop a results-driven marketing plan, and master social media engagement to build a thriving certification community. We will discuss a mindset shift that separates successful organizations from struggling ones: treating your certification as the valuable product it truly is, complete with strategic positioning, targeted messaging, and customer-centric marketing. Don't let your credentialing program get lost in the noise; join us to learn proven tactics for increasing enrollment, boosting candidate satisfaction, and establishing your certification as the gold standard in your industry. Walk away with actionable strategies you can implement immediately to transform your organization's growth trajectory, increase ROI, and better serve your profession.

This Episode's Guest: Amanda Crowley

Amanda is one of the key marketing experts in the assessment industry, including serving as Director of Marketing for ITS. She recently launched her own consultancy (http://www.helloacmc.com/) and is available for engagements to help grow your credentialing and assessment programs.