Episode 255 of The Smart Agents Podcast features Roni Haskell, better known locally as That SC Real Estate Chick, to share how she built an authentic personal brand, leads an all-female team and continues to thrive in the Charleston market, including recently achieving the most successful month of her career.
With over two decades in real estate, Roni has seen the industry shift through multiple markets. From her start in new home sales to becoming Charleston Real Producers’ Realtor of the Year, she’s built a reputation on consistency, transparency and community. By embracing video early, staying authentic online and creating a supportive culture for women in real estate, Roni has crafted a business that clients trust and agents want to be a part of.
In this episode, she breaks down:
✅ Why treating yourself like a marketing company is essential for agents
✅ How authenticity and consistency fuel brand growth
✅ The power of building a supportive, women-led real estate team
✅ Strategies for balancing career success with family and personal life
If you’re looking for inspiration on building a long-lasting brand and a business you love — even in a challenging market — this conversation with Roni is packed with practical strategies and motivation.
👉 Follow Roni Haskell
Website: https://www.thatscrealestatechick.com/
Instagram: https://www.instagram.com/thatscrealestatechick
YouTube: https://www.youtube.com/@thatscrealestatechick
📕 Claim Your FREE Home Selling Tips Book Sample 📕
Go to: https://authorify.com/sample
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Get More Real Estate Training and content: https://linktr.ee/Smartagents
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