In this insightful episode of The Small Victories Podcast, Pauline sits down with Jeremy LaDuke, founder of The Climb Club and Epic Nine, to unpack how real marketing goes far beyond flashy ads and clever slogans. Jeremy shares his powerful philosophy: marketing is about human connection, storytelling, and empathy—because people buy with their hearts before their heads.
Together, they explore why traditional marketing advice often fails small businesses, how to make your brand emotionally resonate, and why playing it safe can actually be the riskiest move of all. Whether you're a solopreneur, coach, speaker, or small business owner, this episode is your guide to creating marketing that’s not only seen—but remembered.
🎯 Key Takeaways:
❤️ People buy emotionally first, then rationalize—your marketing must win hearts before minds.
📖 Storytelling and vulnerability help build authentic connections that naturally differentiate your brand.
🚩 Playing it safe in your messaging often makes your brand forgettable; smart, measured risks create memorability.
🔄 When everyone in your industry is “zigging,” find ways to “zag” and stand out—without compromising your core values.
💭 Even bold marketing moves that don’t immediately convert can still deliver valuable brand visibility and audience growth.
🌀 Reflection Questions:
In what ways can you share more of your authentic story or personal journey to build deeper trust with your audience?
What’s one “safe” part of your current marketing that could use a bold, creative twist to grab attention and stand out?
📬 Connect with Jeremy LaDuke:
🌐 Website: www.epicnine.com
🌐 The Climb Club: www.theclimbclub.com
📘 Book: www.theclimb.guide
🔗 LinkedIn: Jeremy LaDuke
