Guillaume Wiatr is a Strategic Narrative Consultant who founded MetaHelm, a company that helps businesses build a strategic narrative that will get their audience to understand their vision, get behind it, and believe in it. He has successfully been building narratives for over 20 years and has trained dozens of business owners to use their narratives to accelerate innovation and grow their businesses.

In this episode of Small Business Storytellers, Seth Silvers and Guillaume Wiatr dive into the difference between narrative and story. They discuss why it’s important to know the difference between the two, why that understanding is important for your business, and how you can incorporate narrative more into the businesses that you’re running.

Connect with Guillaume and check out MetaHelm,

Website: https://www.metahelm.com/

LinkedIn: https://www.linkedin.com/in/guillaumewiatr/

This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.