
The founder and creative director of Designers Against AIDS (DAA) and creative platform for social change Beauty Without Irony (BWI), Ninette Murk has been described by one publication as an eternal optimist who could change the world. Through her campaigns, she's worked with fashion brands, designers and celebrities such as H&M, Marc Jacobs, Rihanna, Timbaland, Robert Smith from The Cure and Pharrell Williams. She talks about her latest campaign Beauty for a Better World 2020’, her way of meditating and, how her self-care involves having a glass of champagne every day (but it has to be from Lidl!). Ninette was interviewed by writer and creative meditation teacher, Kym Nelson.