From Freuds, to Bumble to Headspace to CLUE: Louise Troen’s non-linear career journey from PR to mission-driven tech, equity and body autonomy is one you have to hear.
Louise Troen is the CMO of Clue - the female-founded cycle and fertility tracker, with over 100 million downloads to date. Previously, Louise was VP of Marketing at Bumble and Headspace where she led international growth, Global brand marketing and strategic communications. She is passionate about women’s rights to health equity and body autonomy, and has been vocal throughout her career on the role brand and marketing play in creating a more equitable world for all.
In this episode we cover:
Moving to LA to do PR for Paris Hilton, Afrojack and Jean Simmons (KISS).
The ‘just start’ mentality
The power of naivety
The tendency to overwork when you love the work
Detoxing between work sprints
The practicality of work-life balance
What if women worked with their period cycles?
Mentions:
Make the Ordinary Come Alive - William Harris
Links:
https://www.instagram.com/clueapp/?hl=en
https://www.linkedin.com/in/louise-troen-1895a235/
Season 3 of The Slow Down is created in partnership with period and cycle tracking app Clue.
Especially for The Slow Down listeners, CLUE is offering a 75% discount on the annual Clue Plus subscription via their website. To redeem, go to helloclue.com and enter the code SLOWDOWN at checkout). So, download Clue today in the App Store or Google Play, and start making space for the signals your body’s been sending all along.
Link to sign up with discount already included: https://helloclue.com/login?discount_code=SLOWDOWN
