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Join the editors of Sleep Retailer magazine as we speak with leading bedding industry professionals about the latest products, innovations and trends.
This week's guest is Misti Achilles, the head of marketing for Katapult. She joins us to discuss how consumer marketing has evolved from the vantage point of a lease-to-own financing provider. We talk about the value of transparency, the challenges of marketing a service and why really understanding consumers’ financial needs is key to growing your retail customer base.
The Sleep Retailer Podcast
Join the editors of Sleep Retailer magazine as we speak with leading bedding industry professionals about the latest products, innovations and trends.
