It’s Okay To Be Sensitive: The Tower 28 Effect

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The Skin Edit

Sheronimo

3 episodes

1 week ago

The Skin Edit is where skincare meets culture, brand storytelling, and the people shaping the modern beauty landscape. Hosted by Lorraine Lord, a 25-year beauty industry insider and founder of Sheronimo — a Media Studio focused on Skincare & Brand Culture, the show explores what’s trending, what’s timeless, and what it really takes to build (or simply appreciate ) a brand that stands out. From cult-favorite launches to behind-the-scenes breakdowns of the brands everyone’s talking about, expect sharp insights, honest conversations, and thoughtful commentary that goes beyond the surface.

Fashion & Beauty

Arts

RSS

All content for The Skin Edit is the property of Sheronimo and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Fashion & Beauty

Arts

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It’s Okay To Be Sensitive: The Tower 28 Effect

The Skin Edit

6 minutes 33 seconds

1 week ago

It’s Okay To Be Sensitive: The Tower 28 Effect

When you’ve got sensitive skin, it can feel like the whole beauty industry forgot about you. But Tower 28 turned that struggle into their superpower.

In this cozy, founder-to-founder chat, Lorraine dives into how Amy Liu built Tower 28 around real skin stories — not perfection. From the “It’s Okay to Be Sensitive” movement to dermatologist-backed formulas and inclusive casting calls, we unpack how empathy, trust, and a little California joy turned this sensitive-skin brand into a storytelling masterclass.

If you’ve ever wondered how to transform your biggest brand vulnerability into your strongest advantage, this one’s for you.

Tune in for warm insights, actionable storytelling takeaways, and that signature Skin Edit blend of heart and strategy.

Instagram: @_sheronimo

Website: www.sheronimo.com

Email: theskineditpodcast@gmail.com