People need to feel that they are in control…so when they think they are being sold to, they will say No...and if you accept their “No” and give them permission to say “No” as many times as they like, then they feel safe and in control.

The word No can also be hidden.  It might not even be the word “No” that you hear…it might be a variation of “No”…and you need to be on guard and listen for these verbal clues.  Clues such as;

I need to talk to my boss, my partner, my wife etc etc

I don’t understand it.

I can’t afford it.

I don’t think I need it

It’s not what I want

I don’t need it now

I think I need a different version

…and so on.

When I hear the word “No” I like to push back a bit.

And by listening to this podcast you will learn how to do that.