In this episode of the Six Five Show, Asima, the founder of Don't Die Clothing, discusses her brand's mission and the importance of mental health awareness. She shares her personal experiences with depression and suicide ideation, both in India and the United States, and explains how these experiences led her to start painting the phrase "Don't Die" on clothing. Asima also talks about the significance of donating 20% of her brand's profits to suicide prevention organizations and the impact of her brand being featured in Times Square. The episode concludes with a rapid-fire segment of "Hype or Tight Digital Love Edition," where Asima shares her opinions on various digital love-related topics. 00:00 - Introduction to Don't Die Clothing and how it was discovered 01:45 - 20% donation to suicide prevention and the reason behind it 03:10 - Personal connection to suicide prevention and mental health awareness 05:21 - Excitement of having brand showcased in Times Square 06:23 - Invitation to Russ event through Discord community 08:06 - Link between brand and Russ' new album, Santiago 09:04 - Being featured in Russ' event recap video 09:46 - Importance of consistency and delusion for success 11:03 - Celebrating small wins and the unpredictability of viral posts 12:53 - Gratitude for support from friends and collaboration on shoots 13:36 - Importance of having trusted and supportive friends 14:18 - Hype or Tight: Digital Love Edition 18:50 - Outro

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