Content is, apparently, king. But when everywhere we look is rammed full of shitty content - does it still retain its regal heritage? This week I have the pleasure of chatting with my good friend, Helen Dibble. Helen’s business, Incredibble was born out of a frustration with shitty content. Not just because the internet was full of it, but because everywhere she looked, clients had been burnt by it. So, she set out to fix it. We’re going to talk content-driven growth, the importance of strategy - and how B2B brands should be delivering their content-driven growth in 2022. She’s also never listened to a Six Session.