Today we’re diving deep into one of the most important — but often overlooked — parts of building a successful photography business: your visual identity.
We’re joined by creative business consultant Tom Wright, who helps photographers, videographers, and artists define the style and aesthetic that attracts their ideal clients. In this episode, we explore how the way you photograph, the work you create, and the brand you build all come together to send a powerful message — one that either connects you with the right clients… or doesn’t.
If you’ve ever wondered how to shape your work without losing your authenticity — and grow a brand that truly feels like you — this conversation is a must-listen.
What We Cover:

What visual identity actually means for photographers
Why alignment is critical to attracting the right clients
How misalignment in your brand can repel your dream clients
The biggest mistakes photographers make when curating their brand
How to evolve your style over time without confusing your audience
Practical steps to audit your portfolio, website, and social presence
The balance between technical and emotional storytelling in your brand
Actionable tips to strengthen your visual identity today

Links & Resources:
Instagram:  https://www.instagram.com/bytomw/
Website: https://www.bytomw.com
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P.S. If this episode fired you up, hit subscribe and leave a review! It helps us reach more photographers ready to break through their limiting beliefs and build six-figure businesses with purpose.