Send us a text Price isn’t the villain—unclear communication is. We sit down with Jeff Borovitz of Sandler to explore how a psychology-led sales process helps construction companies stop chasing bad-fit bids, avoid unpaid change orders, and build trust that holds up once shovels hit dirt. Jeff breaks down the biggest trap he sees on both residential and commercial teams—premature presentation—and shows how to slow down, uncover three to five real pains, and turn conversations from “How cheap?...
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Send us a text Price isn’t the villain—unclear communication is. We sit down with Jeff Borovitz of Sandler to explore how a psychology-led sales process helps construction companies stop chasing bad-fit bids, avoid unpaid change orders, and build trust that holds up once shovels hit dirt. Jeff breaks down the biggest trap he sees on both residential and commercial teams—premature presentation—and shows how to slow down, uncover three to five real pains, and turn conversations from “How cheap?...
Wood Revolution: Building Taller, Smarter, Greener with Shawn Keyes, Executive Director at WoodWorks BC
The SiteVisit
30 minutes
7 months ago
Wood Revolution: Building Taller, Smarter, Greener with Shawn Keyes, Executive Director at WoodWorks BC
Send us a text The future of construction is growing taller, more sustainable, and increasingly made of wood. Shawn Keyes, Executive Director of WoodWorks BC, takes us deep into the rapidly evolving world of mass timber construction and why British Columbia has emerged as North America's innovation hub for this revolutionary building material. The environmental benefits are striking. Mass timber buildings typically contain 30-70% less embodied carbon than concrete alternatives, making them i...
The SiteVisit
Send us a text Price isn’t the villain—unclear communication is. We sit down with Jeff Borovitz of Sandler to explore how a psychology-led sales process helps construction companies stop chasing bad-fit bids, avoid unpaid change orders, and build trust that holds up once shovels hit dirt. Jeff breaks down the biggest trap he sees on both residential and commercial teams—premature presentation—and shows how to slow down, uncover three to five real pains, and turn conversations from “How cheap?...
