Send us a text Price isn’t the villain—unclear communication is. We sit down with Jeff Borovitz of Sandler to explore how a psychology-led sales process helps construction companies stop chasing bad-fit bids, avoid unpaid change orders, and build trust that holds up once shovels hit dirt. Jeff breaks down the biggest trap he sees on both residential and commercial teams—premature presentation—and shows how to slow down, uncover three to five real pains, and turn conversations from “How cheap?...
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Send us a text Price isn’t the villain—unclear communication is. We sit down with Jeff Borovitz of Sandler to explore how a psychology-led sales process helps construction companies stop chasing bad-fit bids, avoid unpaid change orders, and build trust that holds up once shovels hit dirt. Jeff breaks down the biggest trap he sees on both residential and commercial teams—premature presentation—and shows how to slow down, uncover three to five real pains, and turn conversations from “How cheap?...
Carbon Revolution: Transforming the Building Materials Industry with Markus Kritzler, Chief Revenue Officer at Carbon Upcycling Technologies
The SiteVisit
50 minutes
6 months ago
Carbon Revolution: Transforming the Building Materials Industry with Markus Kritzler, Chief Revenue Officer at Carbon Upcycling Technologies
Send us a text The cement industry is at a crossroads. As global construction demands soar, so do the sector’s carbon emissions—contributing nearly 8% of global CO₂ output. But Markus Kritzler, Chief Revenue Officer at Carbon Upcycling Technologies, believes there’s a way to build a better future—literally. Markus has found purpose in a game-changing innovation: a technology that transforms industrial waste into high-performance construction materials. Carbon Upcycling’s process reinvents how...
The SiteVisit
Send us a text Price isn’t the villain—unclear communication is. We sit down with Jeff Borovitz of Sandler to explore how a psychology-led sales process helps construction companies stop chasing bad-fit bids, avoid unpaid change orders, and build trust that holds up once shovels hit dirt. Jeff breaks down the biggest trap he sees on both residential and commercial teams—premature presentation—and shows how to slow down, uncover three to five real pains, and turn conversations from “How cheap?...
