Send us a text Price isn’t the villain—unclear communication is. We sit down with Jeff Borovitz of Sandler to explore how a psychology-led sales process helps construction companies stop chasing bad-fit bids, avoid unpaid change orders, and build trust that holds up once shovels hit dirt. Jeff breaks down the biggest trap he sees on both residential and commercial teams—premature presentation—and shows how to slow down, uncover three to five real pains, and turn conversations from “How cheap?...
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Send us a text Price isn’t the villain—unclear communication is. We sit down with Jeff Borovitz of Sandler to explore how a psychology-led sales process helps construction companies stop chasing bad-fit bids, avoid unpaid change orders, and build trust that holds up once shovels hit dirt. Jeff breaks down the biggest trap he sees on both residential and commercial teams—premature presentation—and shows how to slow down, uncover three to five real pains, and turn conversations from “How cheap?...
Building Wealth Through Construction with Paul Atherton
The SiteVisit
1 hour 4 minutes
2 months ago
Building Wealth Through Construction with Paul Atherton
Send us a text Construction companies possess an extraordinary yet frequently overlooked opportunity to build substantial wealth—one that extends far beyond simply increasing revenue or improving profit margins. Paul Atherton, founder of High Spire, reveals the powerful secret that separates thriving construction business owners from those merely keeping pace: leveraging construction expertise into strategic real estate development. As Paul explains, wealth creation happens through thr...
The SiteVisit
Send us a text Price isn’t the villain—unclear communication is. We sit down with Jeff Borovitz of Sandler to explore how a psychology-led sales process helps construction companies stop chasing bad-fit bids, avoid unpaid change orders, and build trust that holds up once shovels hit dirt. Jeff breaks down the biggest trap he sees on both residential and commercial teams—premature presentation—and shows how to slow down, uncover three to five real pains, and turn conversations from “How cheap?...
