What makes a truly great brand? How can you build a personal brand to amplify your impact?







If it sounds intimidating, you’re not alone. But it doesn’t have to be!







Learn from branding experts, innovative content creators, and Coke Scholars Safiya, Tiffany, Kaiti, and Ben:



* Safiya Jihan Miller (2005) – Founder & Fashion Designer, SAFIYA JIHAN & Director, Microsoft* Tiffany Kassab Williams (1996) – Strategic Thought Leader, Todem Brands* Kaiti Yoo (2018) – Content Creator with 600K+ YouTube Subscribers* Ben Kaplan (1995) – CEO, TOP Worldwide







In the sixth episode of The SIP, the panel shares their favorite personal brands, how to build your brand in a way that is polished yet authentic, and what makes for great digital content (and how to get over the fear of creating it, too). They also discuss their unique journeys in brand building and some favorite tools to get it all done.







The episode is introduced by Aisha Chebbi (2020).







Watch a video of Safiya, Tiffany, Kaiti, and Ben recording this episode here with captions.















The SIP, short for The Coke Scholars Ignite Podcast, shares a taste of the Coke Scholars around the world who are igniting positive change.