From Accidental Entrepreneur to Aligned CEO: How Dani Devren Simplified Her Empire This week on The Simplified CEO, I’m joined by the inspiring Dani Devren, whose story of going from a self-confessed "busy fool" juggling five businesses to an aligned and intentional CEO is a must-listen for any multi-passionate woman in business. Dani shares how she fell into entrepreneurship almost by accident, starting a wooden toy brand on maternity leave, growing an impressive Instagram following of 36K, and eventually launching multiple creative businesses. But like so many of us, she hit a point where the hustle didn’t feel good anymore. What followed was a complete mindset shift. We talk about the moment Dani knew she had to simplify, how she let go of the business that first gave her credibility, and what it looked like to fully back herself. She opens up about the spiritual journey that helped her understand her human design, navigate imposter syndrome, and finally give herself permission to do business her way. If you’ve ever struggled with visibility, questioned if you’re "too much," or felt pressure to niche down, this episode is for you. Dani speaks openly about being misunderstood, reframing her natural energy as a gift, and the power of creating magnetic branding that actually feels like you. We also dive deep into how she helps other entrepreneurs show up with confidence on Instagram - without it taking over their life. Her membership "Find Your InstaJoy" is all about making content feel joyful, aligned, and beautifully on-brand (and no, she’s not afraid to give a little tough love if your Canva game is letting you down). Inside this episode: The truth about being "multi-talented" and why niching down isn’t for everyone How Dani grew a product-based brand through organic marketing What it means to shift from doing "all the things" to CEO-level clarity Why your energy shows up in your content - and how to raise your frequency online Tips for making Instagram your playground, even if you hate social media Dani is passionate, real, and ridiculously generous in this chat. Whether you're pivoting, scaling, or figuring it out as you go, her story will leave you feeling seen and seriously inspired. LINKS: Connect with Dani on Instagram: @danidevren Join the "Find Your InstaJoy" membership: https://www.danidevren.co.uk/instagram-membership Connect with Claire on Instagram: @cs_bartlett Join Claire's email list to never miss another episode or update again: https://www.claire-bartlett.co.uk/podcast This episode is sponsored by Xero Accounting Software - the cloud-based accounting solution that helps you keep on top of your numbers, the simple way! Xero makes it simple to track your true profitability and make CEO-level decisions with confidence. Check out the special offer for Simplified CEO listeners here: https://xero5440.partnerlinks.io/Episode7