You didn’t start your business to feel trapped by it. But somewhere along the way, the passion that once lit you up got buried under the endless to-do lists, late nights, and the pressure to keep up with everyone else’s version of success.
It’s time to change that.
Welcome to @The Simplified CEO – the podcast for ambitious, service-based business owners who are ready to strip away the overwhelm, simplify their strategy, and build a business (and life) they actually love again.
Hosted by Claire Bartlett, award-winning business mentor, speaker, and creator of the R.E.S.E.T.™ Framework, each episode feels like a heart-to-heart with a friend who gets it. Expect raw truth, simple strategies, and the mindset shifts that will help you reignite your energy, find clarity, and grow a profitable business without burning out.
If you’re tired of overcomplicating your growth, second-guessing every decision, and wondering if you should just “burn it all down,” this is your safe space to reset, rebuild, and rise.
So get comfy, hit follow, grab your coffee, and let’s simplify your way to success.
All content for The Simplified CEO is the property of Claire Bartlett and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
You didn’t start your business to feel trapped by it. But somewhere along the way, the passion that once lit you up got buried under the endless to-do lists, late nights, and the pressure to keep up with everyone else’s version of success.
It’s time to change that.
Welcome to @The Simplified CEO – the podcast for ambitious, service-based business owners who are ready to strip away the overwhelm, simplify their strategy, and build a business (and life) they actually love again.
Hosted by Claire Bartlett, award-winning business mentor, speaker, and creator of the R.E.S.E.T.™ Framework, each episode feels like a heart-to-heart with a friend who gets it. Expect raw truth, simple strategies, and the mindset shifts that will help you reignite your energy, find clarity, and grow a profitable business without burning out.
If you’re tired of overcomplicating your growth, second-guessing every decision, and wondering if you should just “burn it all down,” this is your safe space to reset, rebuild, and rise.
So get comfy, hit follow, grab your coffee, and let’s simplify your way to success.
Let’s talk about the word I treated like a swear word in business for years: niche.
I fought it. I eye-rolled it. I proudly told myself I didn’t need it.
And for a while… I didn’t. My first business grew without a defined niche. Or so I thought.
But when I launched my coaching and mentoring business, my resistance to niching held me back. Hard. I kept my messaging broad. My ideal client description was vague. And while I had the skills and the heart, my business plateaued. Painfully.
In this episode of The Simplified CEO, I’m pulling back the curtain on my real journey with niching - the fear, the stubbornness, the pivotal ballroom visualization that finally cracked it all open for me.
I walk you through:
Why niching felt like a straitjacket (and why I was wrong)
The turning point that made everything click
How the “100 Ideal Clients in a Ballroom” exercise changed my entire strategy
Practical steps to find your niche - even if you’re multi-passionate or terrified of choosing wrong
The truth about niche-based marketing, referrals, and premium pricing
Whether you’ve been avoiding the niche conversation altogether, or you’re in that frustrating in-between phase where nothing’s quite landing - this one’s for you.
Hit play and let’s get honest about what it really takes to stand out, scale up, and build a business that gives you both income and lifestyle.
Connect with Claire:
Instagram: @cs_bartlett - Send Claire a DM and share what niche came up for you
Website: claire-bartlett.co.uk
Want to scale to 6 figures without the chaos? Join Claire's email list for weekly strategies that help established entrepreneurs grow smarter, not harder. No hustle culture, no overwhelm - just practical advice for building a business that enhances your life instead of consuming it.
Sponsor Message: This episode is sponsored by Xero Accounting Software - the cloud-based accounting solution that gives you real-time visibility of your cash flow and profit margins. Xero makes it simple to track your true profitability and make CEO-level decisions with confidence. Check out the special offer for Simplified CEO listeners here: https://xero5440.partnerlinks.io/episode6
New episodes every Wednesday. Subscribe to The Simplified CEO on Apple Podcasts, Spotify, or your favourite platform for weekly strategies on building profitable businesses without the hustle.
The Simplified CEO
You didn’t start your business to feel trapped by it. But somewhere along the way, the passion that once lit you up got buried under the endless to-do lists, late nights, and the pressure to keep up with everyone else’s version of success.
It’s time to change that.
Welcome to @The Simplified CEO – the podcast for ambitious, service-based business owners who are ready to strip away the overwhelm, simplify their strategy, and build a business (and life) they actually love again.
Hosted by Claire Bartlett, award-winning business mentor, speaker, and creator of the R.E.S.E.T.™ Framework, each episode feels like a heart-to-heart with a friend who gets it. Expect raw truth, simple strategies, and the mindset shifts that will help you reignite your energy, find clarity, and grow a profitable business without burning out.
If you’re tired of overcomplicating your growth, second-guessing every decision, and wondering if you should just “burn it all down,” this is your safe space to reset, rebuild, and rise.
So get comfy, hit follow, grab your coffee, and let’s simplify your way to success.
