In this episode of SILosophy, host Tania Gomez sits down with Tommy Trout, founder of Disbranded and co-creator of SILosophy, to explore the critical role of branding in the NDIS sector. Tommy explains why branding is not just for big companies and how SIL providers can use storytelling, authenticity, and strategic design to differentiate themselves in a crowded market. Whether you're just starting your SIL journey or looking to refine your approach, this episode is packed with actionable insights to help you stand out.   Episode Highlights with Timestamps 00:00 – Introduction: Meet Tommy Trout, founder of Disbranded and branding expert 01:50 – Why the disability sector needs a branding revolution 05:30 – SIL branding: Why 9 out of 10 SIL providers look identical and how to stand out 09:45 – Defining brand: More than just a logo or colour palette 13:00 – The power of the “why”: Building trust through purpose-driven branding 17:25 – Storytelling as a key branding strategy: Tommy’s personal experiences 21:10 – The challenges of branding for SIL providers: Vulnerability and authenticity 25:45 – Practical tips for crafting a compelling brand identity 30:00 – Branding for inclusivity: Designing with participants’ needs in mind 33:15 – Tommy’s #1 tip for SIL providers to strengthen their brand   Follow Tania Gomez Consulting on Facebook: https://www.facebook.com/taniagomezconsulting/ Instagram: https://www.instagram.com/taniagomezconsulting/ LinkedIn: https://au.linkedin.com/company/tania-gomez-consulting   Or you can also visit our website: http://www.taniagomez.com.au/