In this episode of SILosophy, Tania Gomez sits down with Chris Lapa from The Growth Academy to discuss the essential strategies for filling SIL vacancies. They explore the intersection of marketing, branding, and sales—breaking down how SIL providers can effectively position their services, attract the right participants, and build trust with both users and choosers.   Chris shares insights into the power of storytelling, the role of digital marketing (Google Ads, Facebook campaigns, SEO, and LinkedIn), and the importance of a structured sales process. Whether you’re a SIL provider struggling with vacancies or looking to optimize your marketing, this episode is packed with actionable strategies to help you grow.   Episode Highlights: 00:00 – Welcome & introduction: Meet Chris Lapa from The Growth Academy 03:15 – Chris’s background in marketing & why he focuses on the NDIS sector 06:10 – Why branding isn’t just about a logo—how to position your SIL 09:25 – The biggest mistake SIL providers make when trying to fill a vacancy 13:00 – The role of trust in SIL marketing & the emotional decision-making process 17:15 – Marketing channels: Facebook Ads, Google Ads, SEO & LinkedIn—what works best? 22:40 – Social media strategies & the limitations of Facebook ad targeting 27:30 – The power of networking: LinkedIn & community connections 31:00 – Crafting the right message: Speaking to both users & choosers 36:20 – The importance of sales: Why follow-ups, touchpoints, and processes matter 40:10 – Final thoughts & how to contact Chris for SIL marketing support   Follow Tania Gomez Consulting on Facebook: https://www.facebook.com/taniagomezconsulting/ Instagram: https://www.instagram.com/taniagomezconsulting/ LinkedIn: https://au.linkedin.com/company/tania-gomez-consulting   Or you can also visit our website: http://www.taniagomez.com.au/   #silosophy #episode10 #advertisingvacancies #growthacademy #taniagomezconsulting #jobadvertising #recruitmenttips #hrstrategy #hiringprocess #teamgrowth #careercoaching #workplaceculture #businessgrowth #leadershipdevelopment #jobvacancy