“It’ll be culture, it’s got to be about how do we blend the good bits of Smurfit Kappa with the good bits of WestRock” Ken Bowles, CFO of Smurfit Kappa Group, shares his insights on the recent announcement of the merger with WestRock creating the world’s largest packaging company with combined revenue of circa $34bn, EBITDA of $5.5bn and circa 100,000 employees across 42 countries. Among other things, he shares his thoughts on the importance of culture within an organisation, Smu...