Some friendships start with a simple hello, and some begin with a spark like a pair of embroidered jeans that caught Erin’s eye and gave her the courage to approach Sam.

In this episode, we explore the story of Sam Amberg (@samgreenwald) and Erin Greenawald (@eringreenawald), whose bond began in their college dorms and has grown into a lifelong partnership rooted in honesty, reciprocity, and joy. From early impressions and the dynamics of a third roommate, to the resilience they built through study abroad, cross-country moves, and the unfolding of adulthood, their connection has only deepened with time.

Sam and Erin share what it means to be each other’s “forever friend” (the person you call in crisis, the one you celebrate in triumph, the one you trust to tell you the truth even when it is hard). Their friendship is not just about companionship, it is about choosing each other again and again across decades and distance.

Along the way, they have created rituals of care—postcards, gifts, Substack essays, and shared meals—that form the fabric of their platonic intimacy. With their joint project, Forevers, Sam and Erin are reimagining how we honor friendship with the same love and celebration we often reserve for romantic relationships. Subscribe to their Substack, read their essays, and consider pledging to support their vision for elevating friendship as a vital part of our lives.

This episode is a celebration of adult friendship, intentional connection, and the quiet power of showing up consistently and wholeheartedly for the people who matter most.

Expect laughter, tenderness, and a reminder of what it means to call someone your person.

🎧 Tune in now and celebrate the friendships that shape us.