India makes more movies than any other country in the world. A lot of us also grew up with a regular habit of going to the cinemas and catching the latest film.
But, COVID changed that. Cooped up in our homes, we got addicted to OTT platforms, and never really went back into movie theatres. Even the Hindi film industry’s success metrics changed – before, a 100 crore movie was a box office success. Now, that benchmark is at 50 crore rupees.
I’m your host Kudrat Wadhwa and you’re listening to The Signal Daily. We don’t do hot takes. Instead, we bring you deep dives into the how and why of consumer trends.
In the latest episode of The Signal Daily, we speak to Ishaa Soni, a film buff whose cinema habits have drastically changed since COVID. What’s going on there? What will make her, and consumers like her, return to the cinema halls?
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